More Newsline articles

Next week will see the Evening Standard undergo an £8 million relaunch of its street vending operation.The money will be spent on rebranding street furniture, new uniforms for vendors and the Eros cashless payment card that launched on Monday (see Evening Standard Gets Cashless Payment Card).It is understood that £3 million of the money will… Continue reading Evening Standard To Relaunch Street Vending Operation

The Mobile Marketing Association (MMA), has released mobile advertising guidelines for the Europe, Middle East and Africa (EMEA) region.The MMA says that the guidelines are designed to foster the uptake of mobile advertising by global brands as well as enhance and protect the customer’s experience.Laura Marriott, president of the MMA, said: “As marketers embrace the… Continue reading New Mobile Ad Guidelines Published

ITV2’s Secret Diary Of A Call Girl, starring Billie Piper, brought in a peak of 1.8 million adults last night, an 11.7% share of the audience.The raunchy new series, on at 10pm, had an average audience of 1.6 million adults glued to their screens watching Piper lead a seriously saucy double life.Over on BBC One… Continue reading Almost Two Million Tune In To Secret Diary Of A Call Girl

BBC Countryfile magazine, the BBC’s new guide to rural living, is to make its newsstand debut next Tuesday.Covering all aspects of country life and green, sustainable living, the 140 page full-colour glossy magazine will be published 13 times a year with an initial print run of more than 73,000 copies.The magazine’s target audience is people… Continue reading New BBC Magazine Launches Next Week

The website of popular national newspaper, the Sun, has broken the 10 million unique user (as defined by ABCe) barrier , with a record figure for August.Whilst the print incarnation saw its circulation fall to under 3.2 million in August (see ABC National Newspaper Round-Up: August 2007), the ABCe said the site attracted almost 10.6… Continue reading Sun Website Gets 10 Million Unique Users

Thomson Intermedia has brought in a new management team in Michael Greenlees and Nick Manning to accelerate the growth in its business.Greenlees, who joined the Board as a Non-Executive Director in April 2007, will become chief executive with effect from 10 October 2007.At the same time, Steve Thomson and Sarah Jane Thomson will step down… Continue reading Thomson Intermedia Hires New Senior Management Team

Simon Nelson, controller of portfolio & multimedia for BBC Vision, has announced a new strategy for multiplatform commissioning, content creation and delivery.Speaking at an in-house multiplatform day for programme-makers from the BBC and the independent sector, Nelson stressed the role of multiplatform – web, red button and mobile platforms – in delivering the BBC’s public… Continue reading New Multiplatform Strategy For BBC Vision

Channel 4 could be in line to broadcast this year’s British Comedy Awards following ITV’s decision not to show the event.It is understood that Peter Fincham, controller of BBC One, met today with the show’s producers but decided against airing the ceremony.This leaves Channel 4 as the only remaining terrestrial network still interested in showing… Continue reading Channel 4 Could Get Comedy Awards

More than 40% of people who had engaged in some form of participation TV in past year have now stopped doing so, with more than 60% either stopping or reducing their participation substantially, according to a new report from Oliver & Ohlbaum Associates.The value of the market to broadcasters, which was worth up to £400… Continue reading Engagement In Participation TV Plummets

Former McCann Erickson Group president, Rupert Howell, has been appointed as managing director, ITV Brand and Commercial, taking up the post on 1 November 2007.Howell will be responsible for the development of the ITV brand in all its forms and ITV’s commercial delivery.The appointment brings to an end a four-month hunt following the departure of… Continue reading Howell Completes ITV Senior Management Line-Up