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US internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago, according to new research from the Online Publishers Association (OPA). The OPA today announced a four-year analysis of its Internet Activity Index (IAI), a monthly gauge of the time being spent with… Continue reading Web Users Now Spend Half Their Time Visiting Content

A new study reveals that 67% of the online search population is driven to search by offline channels. The research, sponsored by iProspect and conducted by JupiterResearch, also revealed that 39% of online searchers who are influenced by offline channels ultimately make a purchase. Search engine marketing firm iProspect commissioned the study to gain a… Continue reading Online Search Population Is Driven To Search By Offline Channels

Champions League Football on ITV1 last night was no match for BBC One’s double-header of Holby City and Silent Witness, with the Corporation’s dramas running out clear winners in the audience stakes.The big match, featuring a business-like Liverpool side slotting four goals past Toulouse without reply, brought in a peak of 4.8 million adult viewers… Continue reading Liverpool Lose Out To Return Of Silent Witness

Google was the UK’s most visited online property in July, attracting 28.2 million unique visitors – an 89% reach of the total online population, according to the latest figures from comScore.Google was followed by Microsoft Sites, which attracted 26.9 million unique visitors – a reach of 85%.The comScore study showed that despite the onset of… Continue reading Summer Holiday Season Boosts Traffic to Cinema and Holiday Sites

The logo for Virgin Media Television’s new entertainment channel, Virgin 1, has been unveiled, comprising a red number one figure emblazoned with the Virgin Logo.The logo, conceived by directing duo Conkerco in collaboration with Andrew Fairhurst, will be used on-air and in marketing campaigns.Jon King, head of marketing at Virgin Media TV, said: “We hope… Continue reading Virgin Unveils New Channel Logo

Associated Newspapers’ morning freesheet Metro is to have its circulation increased by 250,000 copies.The title’s London circulation will grow by 205,000 copies to over 750,000, whilst eight other city regions will have 45,000 copies between them.The freesheet will also be distributed to 250 new stations in and around London and the south-east commuter belt.The increase… Continue reading Metro To Get Circulation Increase

The second instalment of The X-Factor, on ITV1 at 7.30pm on Saturday night, was a mega hit with viewers, drawing a larger adult audience than the rest of the terrestrial channels combined.A peak of 7.4 million adults (a 44.5% share of the audience) watched the wannabes line-up before the judges, with an average of seven… Continue reading X-Factor Continues To Do Well

It wasn’t all self-flagellation at the recent MediaGuardian Edinburgh International Television Festival (MGEITF), as internet entrepreneur Janus Friis explained more about his peer-to-peer television project, Joost.Given Friis’ background as the co-founder of both the file-sharing website Kazaa and the online telephony business Skype, many in the audience could have been forgiven for being wary about… Continue reading MGEITF 2007: Joost To Provide New Opportunities For Content Owners

For many, 2007 was television’s annus horribilis, beginning with the Big Brother racism controversy (see Big Brother Controversy Could Force C4 To Rethink Remit) and travelling onward through claims of fakery and telephone fraud. Unsurprisingly then, the issue of viewer trust was one of the big themes of the recent MediaGuardian Edinburgh International Television Festival.Andy… Continue reading TV Festival Looks At Viewer Trust

Last year’s annual MacTaggart lecture saw outgoing ITV boss Charles Allen use the platform to strongly criticise Channel 4. In 2007, under a cloud of deception and viewer mistrust, Newsnight anchor Jeremy Paxman took his turn on the podium to deliver a scathing speech.Paxman outlined the trivial and more serious “contemptible” allegations of dishonesty and… Continue reading Paxman Scorns “Contemptible” Annus Horribilus