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Ofcom has fined GMTV £2 million for misconduct after it ran a competition where winners were selected before the competition had closed.GMTV was found to have breached Rule 2.11 of the Ofcom Broadcasting Code, which came into effect on 25 July 2005, stating that “Competitions should be conducted fairly”, and Rule 8.2(b) of the ITC… Continue reading GMTV Given £2 Million Fine

Start-up media company Ad-Air is planning to create a network of huge advertisements which will be placed alongside airport flight paths.It plans to create ads of up to five acres or 20,000 sq metres in size. Ad-Air’s network includes 30 airports including London Heathrow, Paris Charles De Gaulle, Los Angeles International.The first site to have… Continue reading Ad-Air Plans Flight Path Ad Network

Virgin Media is backing the launch of its Virgin 1 channel with a TV and cinema ad campaign using the strapline “proper telly”.The campaign, which breaks on Friday, will use a 40-second TV and cinema ad featuring clips of shows such as The Riches and The Sarah Connor Chronicles.The TV ad will run on channels… Continue reading Virgin 1 Ad Campaign Promises “Proper Telly”

Associated Newspapers has launched a standalone website for the Evening Standard.The new site is separate to the entertainment website thisislondon.co.uk, also run by Associated Newspapers.It will include all of the major London stories for the day, as well as columns, blogs written by specialists, and a forum section.Readers will be able to take part in… Continue reading Evening Standard Gets Standalone Website

MediaTel’s editorial manager, Chad “back of the net” Potter, is set to reverse Derby County Football Club’s recent bad run in tonight’s Premier League All Stars match with Liverpool.As a lifelong DCFC fan, Chad joins the team after sailing through trials. Legends, celebrities and fans have got together to play the week-long, knock-out competition that… Continue reading MediaTel’s Golden Balls To Star On Sky One – Tonight!

The return of Doc Martin to ITV1 last night gave the channel a peak audience of 7.1 million adult viewers (a 32.9% share) in the 9pm slot.This was easily ahead of BBC One’s offering, Silent Witness, which could only manage a peak of 5.5 million adults (a 25.5% share) in the same timeslot.An average of… Continue reading Return Of Doc Martin Beats Silent Witness

IAB marketing manager, Amy Kean, examines the company’s latest engagement study, and discusses whether marketers are investing enough in their online campaigns…As the online industry grows, it’s inevitable that the way we measure campaigns should also mature. The age-old tried and tested methods may no longer apply, and at the IAB every day we’re further… Continue reading Helping FMCG Advertisers Find Out What Engagement Really Means

The BBC Trust has provisionally approved proposals for a BBC HD channel but has delayed making a decision on launching the service on the Freeview platform.The proposed BBC HD channel, which would cost £21.5 million a year, would broadcast for a nine-hour period from 3pm to midnight.The Trust said that it would delay the launch… Continue reading BBC Trust Provisionally Approves Plans For HD Channel

Ofcom could increase the amount of advertising terrestrial broadcasters are permitted to show by as much as two thirds.The regulator is understood to be considering increasing the current limit of seven minutes an hour to as much as 12 minutes, according to reports.Such a change would allow ITV, Channel 4 and Five to earn far… Continue reading Ofcom Could Increase TV Ad Minutes

Facebook and MySpace are now both visited by one in five Britons online, with the sites receiving 6.5 million and 6.4 million unique users respectively in August.The latest figures from Nielsen//NetRatings show that since December 2006, Facebook’s audience has grown by 541% compared to 20% for MySpace.Almost half (48%) of Britons online (15.3 million people)… Continue reading Facebook And MySpace Visited By One In Five Online Britons