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Emap’s Magic 105.4 has announced an exclusive year long partnership with English National Ballet.The partnership starts this week with a campaign promoting English National Ballet’s performances of Swan Lake at the Palace of Versailles in July.A series of 30-second trails will promote the show and are intended to drive traffic to magic.co.uk, where listeners will… Continue reading Magic 105.4 Partners With English National Ballet

A new report commissioned by the Audit Bureau of Circulations will challenge newspapers and magazines to implement major changes to the way they report audience figures.Douglas McArthur, former chief executive of the Radio Advertising Bureau, has apparently been working on the consultancy project and revealed his findings this week at meetings with the Periodical Publishers… Continue reading ABC Could Make Major Changes To Reporting Structure

Channel 4 is to restructure its executive team, including the appointment of its first dedicated director of new media and technology, with a view to expanding its activities on new digital platforms.The holder of the new role will report directly to the chief executive, Andy Duncan, alongside the channel’s executive directors including group finance director,… Continue reading Restructure For Channel 4 Digital Team

Associated Newspapers is apparently close to finalising a deal which will see it increase the circulation of its national morning freesheet Metro by about 250,000 copies.The deal would increase the London edition’s circulation by about 200,000 copies and that of other areas by about 45,000, according to a report on MediaGuardian.co.uk.An increase in circulation, which… Continue reading Metro Could Increase Circulation

Trinity Mirror has announced that its group advertising revenues for the 26 week period ending 1st July 2007 are expected to fall by 1.5%. In the company’s regionals division, advertising revenues are expected to fall by 1.6%. By category the expected fall in display is 0.6%, recruitment is 1.6%, motors is 10.1% and other categories… Continue reading Trinity Mirror Expects Ad Revenue Fall

BBC Worldwide made record pre-tax profits of £111.1 million in the 12 months to March 31, with the proportion of sales to outside the UK up by 5% year on year to 46%. Investment in BBC-commissioned programmes was also up at £96.3 million from £89.0 million in 2005/06, with total programme investment at £103.6 million.… Continue reading Record Profits For BBC Worldwide

According to a new survey from Ingenio, more than four out of five US adults surveyed (85%) currently own a mobile phone compared to only about seven in ten (71%) who have a landline or home phone. Of the overwhelming majority of US consumers that own a mobile phone, the study finds that only a… Continue reading Room For Growth In Mobile Advertising

SMG has completed its 100-day business review, deciding to focus on the sale of non-core assets, restructuring the TV business and growing revenues. The review was initiated after Bob Woodward became chief executive at the end of February (see ITV Welcomes Ofcom’s Public Service Proposals). SMG will continue to look for buyers for Pearl &… Continue reading SMG Completes Business Review

Universal McCann has lowered its 2007 US advertising forecast to 3.1% and for overseas growth it now forecasts a gain of 4.2%. It currently expects a growth of 4.2% in worldwide advertising spending, in contrast to its December forecast of 5.3%, assuming no change in interest rates. In December, Universal McCann projected a US advertising… Continue reading Universal McCann Lowers 2007 US Ad Forecast

The latest Carat adspend forecasts predict that global adspend growth will be 5.8% this year, fractionally down from last year’s 5.9%. The 2007 forecast for Western Europe is down slightly from 4.4% to 4.1%. Carat says that online accounts for almost all this growth. Digital television services will continue to grow well throughout the year,… Continue reading Global Adspend Forecast To Grow 5.8%