The Advertising Association’s (AA) Quarterly Survey of Advertising Expenditure has just been published, showing that advertising expenditure in the UK totalled £4.2 million in the first quarter of 2007, representing a year-on-year increase of 3.0%. The survey, researched and compiled by the World Advertising Research Center (WARC), reveals that this is the highest such increase… Continue reading UK Adspend Reached £4.2 Million In Q1 2007
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David Dimbleby’s unique look at How We Built Britain was the big winner of the 9pm ratings slot last night, with the BBC One series attracting an average adult audience of more than five million.The epic journey around our astonishing architectural achievements gave the channel a 27% viewing share at the time, as the news… Continue reading More Than Five Million Follow Dimbleby’s Journey
Daily Newspaper MarketIt was a mixed picture across the board for Britain’s national daily newspapers for the six months to April 2007, with an overall year on year readership decline for the period of 0.6%.In the Quality daily sector, the Times was the only title to record a loss, down more than 5% to leave… Continue reading NRS National Newspaper Round-Up: April 2007
Chrysalis is to sell its radio operations to Global Radio, an investment vehicle chaired by former ITV CEO Charles Allen, for £170 million.Chrysalis says that it expects to make a £95 million profit on the deal. The disposal of its radio operations will leave Chrysalis with just its music division, following the disposal of its… Continue reading Chrysalis Radio To Sell For £170 Million
May revenues fell year on year for all terrestrial channels, for the fourth month in a row, with Five seeing the largest dip at 7.5%.ITV1’s revenues also dropped by over 7%, despite the channel showing both the Champions’ League Semi Final and Final during the month, both of which should have been a large draw… Continue reading TV Market Round-Up – May 2007
The Advertising Association’s (AA) Quarterly Survey of Advertising Expenditure has just been published, showing that advertising expenditure in the UK totalled £4.2 million in the first quarter of 2007, representing a year-on-year increase of 3.0%.The survey, researched and compiled by the World Advertising Research Center (WARC), reveals that this is the highest such increase recorded… Continue reading UK Adspend Reached £4.2 Million In Q1 2007
blinkx, the online video search company, is launching a contextual video advertising platform called AdHoc.AdHoc uses the search firm’s speech-to-text transcription and visual analysis technology to understand video content and dynamically place the most pertinent advertising in it.blinkx says that the AdHoc platform offers media companies and advertisers the most flexible solution for customising the… Continue reading blinkx Launches Contextual Video Advertising Platform
Much of the City news this week focused on Yahoo!, with Terry Semel stepping down as Yahoo! chief executive after six years at the helm, to be replaced by co-founder of the company, Jerry Yang.Semel’s departure followed criticism that he did not do enough to capitalise on search advertising whilst in charge of the digital… Continue reading Media In The City: Terry Semel Leaves Yahoo!
TVTimes is publishing a Princess Diana commemorative issue, which will have four different covers to collect, each depicting a key aspect of the Princess’ life.The four covers show Diana the mother, the icon, the charity worker and the Princess. Inside the issue, there is a six-page Diana feature that includes a host of memories that… Continue reading TVTimes To Publish Diana Commemorative Issue
The latest episode of Dalziel and Pascoe won the ratings battle in the 9pm slot yesterday night, easily beating Big Brother.The BBC One cops and robbers drama picked up a peak of 5.7 million adults (a 29.2% share of the audience).Big Brother, showing at the same time on Channel 4, could only manage a peak… Continue reading Dalziel And Pascoe Beats Big Brother
