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Spending on online marketing in Europe will double in the next five years, from around €7.5 billion in 2006 to more than €16 billion in 2012, according to a new report by Forrester Research. In five years, online marketing – including email, search, and display advertising – will represent 18% of total media budgets. According… Continue reading Online Adspend Set To Double

A survey has revealed multinational computer technology corporation Microsoft as the number one brand in the UK.Brand monitoring group Superbrands surveyed 3,000 consumers for its annual rankings, which put Microsoft top, followed by Coca-Cola, Google, the BBC, BP, British Airways, Lego, Guinness, Mercedes-Benz and Cadbury. Brands falling out of the top 10 this year included… Continue reading Microsoft Tops Brand Poll

Daily Newspaper MarketBritain’s national daily newspapers saw another month of circulation decline in June, with the sector recording an overall year on year downturn of almost 3%.The Financial Times was the only title to record an upturn, with the business broadsheet boosting its final ABC by 0.9% year on year.All other daily titles recorded a… Continue reading ABC National Newspaper Round-Up: June 2007

thelondonpaper was well ahead of its rival afternoon freesheet the London Lite in June, recording a month on month increase of almost 10,000 copies. The title’s circulation now stands at around 496,500.The London Lite suffered a circulation decrease of almost 11,800 copies month on month, leaving it with a total figure of over 388,400.Westminster Council… Continue reading thelondonpaper Increases Lead Over London Lite

The ABC has defended its decision to allow newspaper circulation figures that may be boosted by promotions and give-aways.The audit body has come under attack from the Entertainment Retail Association, the trade body that represents the UK’s music, film and games retailers, following a Mail On Sunday deal offering Prince’s new album for free with… Continue reading ABC Says Newspaper Promotions To Boost Circulation Are Not Against The Rules

The return of the Robson Green crime drama series, Wire In The Blood, was a big winner for ITV1 last night, with the show easily trouncing the other networks’ offerings from 9pm with an average adult audience of over 5.6 million.The captivating narrative, which revolved around the abduction and murder of an 11-year-old girl from… Continue reading Return Of Wire In The Blood Boosts ITV1

ITV1’s autumn line-up was unveiled to the industry this afternoon, revealing the best bits of drama, comedy, factual and sport, which will air on the flagship channel over the coming months.During a drawn-out ceremony at Television Centre in London, director of television at ITV, Simon Shaps, discussed and showcased the highlights in the commercial broadcaster’s… Continue reading Sport And Factual Focus For ITV1’s Autumn Line-Up

GCap Media has appointed Robin Pembrooke, director of product operations at Yahoo! Europe, to the new position of group director of online and interactive operations.Pembrooke will be responsible for leading and managing the creation of a portfolio of online brands and interactive services across analogue, DAB radio, online and via mobile or TV.He will report… Continue reading GCap Appoints Director Of Online And Interactive

ITV’s commissioning executive Liam Keelan will return to the BBC as its new daytime controller.Keelan will rejoin the BBC after just 18 months at ITV as controller of daytime.He left his role as BBC One scheduler early last year, when he was hired by then newly arrived ITV director of television, Simon Shaps, as part… Continue reading ITV Exec Will Return To The BBC

Media group Emap has seen its underlying revenue drop 2% year on year for the quarter, with revenue for its UK consumer magazines division down 8% this quarter on last. Its titles, which include mens’ magazines Zoo and FHM, have seen advertising revenue fall 13% and overall circulation dip 4%. The group’s radio interests recorded… Continue reading Emap Records 2% Underlying Revenue Drop