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Emap Advertising has today unveiled findings from its E-ceptivity research, undertaken with Gfk NOP. The research takes a detailed look at how the different reasons that consumers go online impact on their behaviour online and on their receptivity to advertising.The research looks into both the direct response and branding potentials of online advertising, exploring how… Continue reading Emap Advertising Unveils E-ceptivity Research Findings

ITV has confirmed that The Carphone Warehouse has signed a three-year deal to become the new integrated sponsor for the fourth series of hit talent show The X-Factor.The deal will see The Carphone Warehouse sponsoring all episodes of the forthcoming series of The X Factor on ITV1, repeats and brand extensions like The Xtra Factor… Continue reading Carphone Warehouse Announces The X-Factor Sponsorship

David Hipkiss has been appointed to the newly created role of commercial director at Emap Advertising, taking up the six-month position to assess the size and scale of commercial opportunities within the group.Hipkiss, who will report to director of finance operations at Emap, Jimmy Weir, moves to the job from his current role as Emap… Continue reading Emap Advertising Creates Commercial Director Role

Terry Semel, chief executive and chairman of Yahoo!, has stepped down after six years at the online giant, to be replaced by Jerry Yang, Yahoo! co-founder.Semel had been facing criticism from some quarters over Yahoo!’s apparent financial sluggishness compared to competitors such as Google.The announcement of his departure saw shares in the company rise more… Continue reading Terry Semel Steps Down As Yahoo! Chief Exec

Channel 4 is launching a strategic review of its public service programming remit, following last week’s Ofcom report on the broadcaster’s finances.The announcement, made at the Westminster Media Forum, comes after Ofcom’s statement last week said that the channel must address the ways it will approach its role as a public service broadcaster and also… Continue reading Channel 4 To Launch Two-Stage Remit Review

Tiscali has bolstered its IPTV service, Tiscali TV, with the addition of a new subscription on-demand film channel following an agreement between the company and Universal Pictures.PictureBox will provide subscribers with a broad selection of current and library feature films through the Tiscali TV platform for a monthly fee of £5Films will be refreshed constantly,… Continue reading Tiscali Boosts IPTV Service With New Film Channel

The final days of Simon Cowell’s new reality style contest, Britain’s Got Talent, proved a huge hit for ITV1 over the weekend, with the final pulling in an average adult audience of more than 9.5 million and 9.7 million for last night’s two shows respectively.Friday’s show netted an average of more than 7.7 million (a… Continue reading ITV1’s Got A Ratings Winner

The BBC has published a new report on safeguarding its impartiality in the 21st century, together with extensive research on audience expectations and perceptions of impartiality.The report is the result of a project first commissioned by the BBC Board of Governors in conjunction with BBC management in November 2005 to identify the challenges and risks… Continue reading BBC Publishes Report On Impartiality

Proctor & Gamble has partnered with IPC Southbank’s fashion and beauty magazine Marie Claire to promote the company’s Aussie Haircare shampoo range.The deal sees the magazine running a series of in-magazine advertorials throughout the summer months, as well as an integrated online campaign at www.marieclaire.co.uk.The partnership also sees Aussie Haircare taking on-line display space in… Continue reading Marie Claire In Aussie Haircare Promotion

Digital switchover will leave consumers facing a £2.2 billion bill for the cost of replacing analogue TV sets and VCRs, as well as the £40 instalment fee for the non-vulnerable or elderly.This figure, researched by the price comparison and switching website uSwitch.com, is among the myriad of statistics detailing the financial and environmental impact of… Continue reading Consumers Face £2.2 Billion Bill To Replace Analogue Equipment