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Carl Remmer, research executive at IPC Media, makes the case for the insert ad, arguing that for some advertisers, this sometimes annoying method of reaching consumers can be exactly what the product ordered…I had a bit of a long wait for a train the other day so I popped into the WH Smiths at the… Continue reading The Case For Inserts

This year’s MediaGuardian Edinburgh International Television Festival will see increasing focus on digital developments in the media, and will stick with its long-winded title despite suggestions last year the festival would re-brand to reflect the converging landscape.Festival chair Tim Hincks said today at the event’s programme launch in central London that organisers were keeping their… Continue reading Television Festival To Focus On Digital Future

emuse absolutely has been appointed as a supplier of next-generation interactive advertising services for BT Vision, BT’s digital TV service.emuse absolutely and BT will jointly develop, promote and operate the service, working with major brands and their advertising agencies to deliver interactive advertising and other interactive applications on BT Vision.BT Vision’s interactive advertising will offer… Continue reading BT Signs Interactive Ad Service Deal With emuse

Sky is reportedly in discussions with Microsoft about making its proposed digital terrestrial pay-TV service available via PC.Sky is planning to take its three free-to-air channels from Freeview and replace them with a pay-TV service available through a new specification set-top box (see New Sky Service To Lure Consumers From Free TV).According to a report… Continue reading Sky Could Make Pay-TV Service Available Via PC

Michael Grade, ITV’s new executive chairman, has said that broadcasters must work to eradicate lapses in editorial programming standards, at a speech today at the Royal Television Society in London.Grade said there was a “casual contempt” for audiences, which has crept into UK broadcasting, and this must be stamped out.He added that recent events, such… Continue reading Broadcasters Must Work To Restore Viewers Trust

ITV is to launch a film download service next month following a deal between ITV’s DVD division and video download specialists BiBC.The deal will see 500 hours of content owned by ITV DVD and its Rank Film subsidiary added to BiBC’s download service.It will begin with 300 hours of library films, such as Carry on… Continue reading ITV To Launch Film Download Service

The charity concert for Princess Diana’s 46th birthday, ten years on from her controversial death, attracted an average adult audience of 7.8 million to BBC One yesterday.The concert, which saw a diverse mix of acts – from the Princess’ faves Duran Duran to Take That, Lily Allen and emo funsters Orson – gave the channel… Continue reading A Right Royal Ratings Fest

Broadcasters could be forced to apply for licences for call TV quizzes under the new gambling act, following the publication of new guidance by the Gambling Commission.Producers and broadcasters have argued that these services should be exempt from licensing regulation under the 2005 Gambling Act, because they offer a free route to play via websites… Continue reading Broadcasters May Need To Apply For Call-TV Licences

Ed Richards, Ofcom chief executive, has said that the regulator has not yet been persuaded to allocate spectrum for HD channels on Freeview.However, in a keynote speech at the Institute of Economic Affairs conference on the Future of Broadcasting, Richards said that Ofcom would do everything it can to help public service broadcasters create an… Continue reading Ofcom Still Considering HD On Freeview

Last week Chrysalis announced that it is to sell its radio division to Global Radio, an investment vehicle chaired by the former head of ITV Charles Allen.The £170 million deal will, said Chrysalis, see the company make a £95 million profit (Full Story).Menwhile, with News Corp apparently close to finalsing a deal for Wall Street… Continue reading Media In The City: Chrysalis Sells Radio Division