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Vodafone is to launch a £16 million advertising campaign featuring a simultaneous airing of ads across 200 TV channels and six major websites.The campaign, which has been created by Bartle Bogle Hegarty, will promote a new mobile internet offering from Vodafone and will begin on Sunday evening with a 90-second TV spot.The TV spot will… Continue reading Vodafone To Launch £16 Million Ad Campaign

A bill to introduce a 9pm watershed for junk food TV adverts has cleared its first major hurdle in the House of Lords.Peers passed the Television Advertising (Food) Bill through to the next stage in the process of becoming law on Friday.The peers who spoke in favour of the Bill included; writer Baroness Ruth Rendell;… Continue reading Junk Food Ad Ban Bill Passes First Hurdle

The final of campfest Any Dream Will Do easily won the ratings war on Saturday night for BBC One, proving that viewers are far from tired of the format.The results programme, which saw Lee Mead rightfully win the coveted role of Joseph in the future West End production of Joseph And His Amazing Technicolour Dreamcoat,… Continue reading Joseph Is The Word For Saturday Night Viewers

ITV.com is to be relaunched on Tuesday, making its channels available to watch online for the first time following a £20 million investment.The revamp will include online simulcasts of ITV1, ITV2 and ITV3 programmes, although only a selection of ITV4 programs will be available due to rights issues covering its content.ITV is rolling out its… Continue reading ITV’s Online Portal Is Go

Virgin Media TV has announced that it is to launch a branded TV channel on Freeview in autumn, in the latest challenge to its rival BSkyB.Virgin 1, which will be available on Freeview, Virgin Media and digital satellite, is a major step for the company since its launch at the beginning of the year (see… Continue reading Virgin Media TV To Launch New Channel

The latest Marketing Trends Survey from the Chartered Institute of Marketing has revealed that while advertising is still the biggest item in average marketing budgets, its position is being eroded as more resource is devoted to other marketing activities.Advertising will account for just under 15% of marketing spend on average, which means a larger percentage… Continue reading CIM Publishes Spring Marketing Trends Survey

GMG Radio has appointed Mark Matthews to the new role of group head of presentation.Following the group’s recent expansion Mark will provide support for its 13 Real, Smooth, Century FM and Rock Radio stations across the UK, working with the local programme directors on on-air content and presentation.He will also work closely with group programme… Continue reading GMG Radio Gets New Group Head Of Presentation

At yesterday’s IPA morning seminar, TouchPoints: Vision Vs Practice, presentations were given on how the current system is being used by the industry and where the initiative will be in the future.Industry luminaries from media agencies, media owners and advertisers spoke of how they are using the current system to aid their media processes in-house.… Continue reading TouchPoints: Vision Vs Practice

The Disney Channel has signed an IPTV deal to supply its three Disney branded channels – Disney Channel, Playhouse Disney and Disney Cinemagic – to Tiscali TV subscribers.As of this month, Disney Channel Playhouse Disney will be available as part of Tiscali TV’s Kids Pack and the family channel Disney Cinemagic will be a stand… Continue reading Disney Channel Signs IPTV Deal With Tiscali

Daily Newspaper MarketLast month brought further misery to Britain’s national daily newspapers, with the Audit Bureau of Circulations recording yet another year on year decline for the sector, of almost 4%.Losses were felt across all sectors, with the Financial Times being the only title not to experience a downturn.Meanwhile, the heftiest falls were seen in… Continue reading ABC National Newspaper Round-Up: May 2007