More Newsline articles

Virgin Mobile are offering free texts to all users as part of its Big Brother 8 sponsorship.During the run of Big Brother 8, all Virgin Mobile customers will receive free text time between 9pm and 10pm on eviction Fridays.In addition, Virginmedia.com is launching Fantasy Big Brother on May 31 and the portal will feature exclusive… Continue reading Virgin Mobile Announces Big Brother Sponsorship Details

Freeview is to unveil its first major marketing push for its personal video recorder, Freeview Playback, focusing on consumers who have yet to go digital.Online is at the heart of the campaign, with a variety of banners, skyscrapers and listings page sponsorships on sites such as lastminute.co.uk, timeout.co.uk and MSN from 11 June.The campaign will… Continue reading Freeview Launches Major Ad Campaign For PVR

Fashion magazine Harper’s Bazaar is to have a major redesign this summer, gaining a new masthead emphasising the Bazaar logo.The revamp comes 18 months after the magazine changed its name from Harper’s & Queen to Harper’s Bazaar and focused on fashion.In order to execute the redesign, Harper’s Bazaar has enlisted the talents of Tom Usher,… Continue reading Harper’s Bazaar To Get Summer Redesign

A survey has revealed that Virgin Media could lose as many as 400,000 subscribers as a result of the loss of Sky’s basic channel package from its cable service.The report by investment bank UBS, which is in part based on a survey by GfK of 1,000 UK TV homes, suggests that Sir Richard Branson’s company… Continue reading Virgin Media ‘Underestimated’ Impact Of Sky Channel Carriage Dispute

Jay Hunt, the BBC’s controller of daytime and early peak, has been announced as Five’s new director of programmes.Hunt will take up her new post overseeing programming for the broadcaster’s core channel later this year.Lisa Opie, Five’s managing director, content, said: “I am thrilled we have been able to appoint an executive as creative, dynamic… Continue reading Five Announces New Director Of Programmes

Chris Goldson, sponsorship and promotions director at Virgin Radio, discusses the best ways for advertisers to get the most from branded content…Ah, ‘branded content’! A beautiful little phrase that’s been doing the rounds for quite a while now. And rightly so. But sometimes I can’t help feeling there might be something missing…It’s true that branded… Continue reading Making Branded Content Irresistible

Sony Ericsson has announced a major new deal with Emap2 to focus on activity to promote its Walkman range of handsets.The year-long exclusive project, beginning in June, follows on from last year’s Soundtrack To Your Life campaign.It sees the creation of three tailored campaigns working across all of Emap’s print, radio, TV and online platforms.The… Continue reading Sony Ericsson Extends Deal With Emap2

London’s Magic 105.4 has signed an exclusive partnership with George Michael to celebrate his landmark Wembley concerts.The singer with the voice like melted chocolate will be the first artist to play at the rebuilt iconic stadium, and Magic 105.4 is the official radio partner.Magic will be running exclusive ticket giveaways from June 4, with pairs… Continue reading Magic 105.4 Signs George Michael Partnership

Ofcom is to delay two of its spectrum auctions, for television and mobile phone spectrum, due to prolonged discussions over terms of sale and a backlog of responses.The auction of the mobile phone spectrum was due to go ahead by the end of the year, but it has now been put back to early 2008.It… Continue reading Ofcom Delays Spectrum Auctions

Duncan George, commercial director at GCap Media, is to leave the company on 8 June 2007.Following the merger of Capital Radio plc and GWR plc in 2005 (see Capital And GWR Name Merged Group), George became commercial director for GCap Media plc (see Duncan George Appointed Commercial Boss At GCap) and played a pivotal role… Continue reading Duncan George To Leave GCap