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The National Readership Survey (NRS) is to begin an experimental programme to produce UK audience figures for publishers’ websites.NRS says that if successful, this initiative means that the survey will be able to provide audience estimates and demographic profile data on the cross-platform reach of approximately 70 newspapers and magazines.The programme will attempt to estimate… Continue reading NRS To Produce Readership Figures For Publishers’ Websites

A third of British teenagers have at least four social networking profiles on sites such as MySpace, Bebo and Facebook, according to research conducted by Q Research for MediaGuardian.co.uk.The survey of 11 to 20-year olds showed that more than 90% of UK teenagers have used a social networking website and more than half use them… Continue reading Social Networking Sites Appeal To 90% Of British Teens

Emap’s Heat magazine is launching its website next Tuesday aiming to give its readers the latest celebrity news combined with the most up-to-date web 2.0 offerings.The new website, heatworld.com, will combine interactive blogs and user profiles along with many other interactive elements.The launch of the website will give Heat a digital presence across radio, internet… Continue reading Heat Gets Online Presence

woman&home, IPC Southbank’s monthly glossy targeting 40+ women, has appointed Pippa Jackson as editor of its website www.womanandhome.com.Pippa joins womanandhome.com from the popular BBC EastEnders website, where she has been for the past five years, most recently as senior producer.Prior to the BBC, Pippa was deputy editor of the Lifestyle channel at AOL Europe, responsible… Continue reading Woman&home Gets New Website Editor

Yesterday’s Radio 3.0 conference delved into the future of radio and how the industry can harness the internet and DAB to push the medium forward.Phil Riley, chief executive of Chrysalis Radio, started by stressing how much money had already been invested in DAB by the industry and that this investment must continue for the next… Continue reading Radio 3.0: Re-Energising for 21st Century Commercial Radio

IPC Inspire has announced the promotion of Nicola Ponting to the role of digital sales director with responsibility for driving IPC Inspire’s consumer digital revenues.Ponting will working with IPC Inspire’s core teams to develop online advertising and representing the division’s digital advertising both internally and externally. In addition, Ponting will retain her responsibility for the… Continue reading New Digital Sales Director For IPC Inspire

WPP has purchased digital marketing firm 24/7 Real Media for $649 million (£329 million) in a move intended to strengthen its position in the digital market sector. The deal follows Google’s acquisition of Doubleclick for $3.1 billion (see Google Acquires Doubleclick For £3.1 Billion) and Publicis Groupe’s purchase of the US digital marketing company Digitas… Continue reading WPP Acquires 24/7 Real Media

Microsoft has bought global digital marketing company aQuantive in a deal worth $6 billion (£3.04 billion). The deal, following on from Google’s acquisition of DoubleClick (see Google Acquires Doubleclick For £3.1 Billion) and WPP’s purchase of 24/7 Real Media (see WPP Acquires 24/7 Real Media), is part of Microsoft’s attempt to build its own global… Continue reading Microsoft Buys aQuantive For $6 Billion

New research from comScore reveals that males represented a significantly larger share (63%) of the podcast download audience on iTunes in the US than did females (37%). In addition, 18-24 year olds represented a substantial share of the audience (29%) and were more than twice as likely as the average internet user to download podcasts.… Continue reading US Males Twice As Likely As Women To Download A Podcast

Dawn Airey is believed to be in advanced negotiations with ITV about taking on a senior management role at the commercial broadcaster. ITV executive chairman, Michael Grade, has apparently been in discussions with Airey about a new job which would include overseeing the company’s UK and international production business. The Guardian quoted a source as… Continue reading Airey Could Join ITV