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Emap Radio has signed an exclusive sponsorship deal with Scottish & Newcastle’s Strongbow cider brand. The £300,000 campaign across radio and mobile will try to encourage people to choose Strongbow as their first drink of the evening and supports Strongbow’s current TV campaign focusing on ‘Total First Pint Refreshment’.The campaign starts on May 21 and… Continue reading Emap Radio In Strongbow Sponsorship Deal

If a panel of advertisers at Media 360 is to be believed, the media search industry needs to call a halt to at least one new initiative.“The old metrics of reach and frequency are becoming less relevant, we will move away from these,” said Rick Jones, former head of channel marketing, Camelot Group. “The digital… Continue reading Thoughts On Media 360: JICIMS Called Into Question

Sky’s plan to launch a pay-per-view service is under threat as Ofcom could be unlikely to alter the terms of the satellite broadcaster’s licence.Sky had planned to take its three free-to-air channels from Freeview and replace them with a pay-TV service available through a new specification set-top box.Sky announced that it would be launching a… Continue reading Ofcom Could Scupper Sky Pay-TV Plans

This Thursday 17 May sees the cream of the UK’s radio and media industry come together to discuss the future of the medium.Following on from last week’s RAJARs, Radio 3.0, which is hosted by Broadcast, will examine the growth of digital technology and forthcoming developments to keep the platform vibrant.Held at the Waldorf Hilton, Aldwych,… Continue reading Cream Of UK Radio Industry Set To Discuss Medium’s Future

Business to business customer magazines engage readers for an average of 26 minutes, according to new findings from the APA’s customer magazine effectiveness benchmark, the Advantage Study.In addition, 24% of respondents spent between 30 minutes and more than two hours with a B2B title in comparison to the Advantage Study average of 19%. 51% of… Continue reading B2B Customer Magazines Prove Engaging For Readers

So said Phil Georgiadis, managing partner of Walker Media at the Media Week Media 360 conference in Wales last week. Georgiadis’ point was that this led to advertisers diverting some of the money assigned to marketing their brands into search and away from traditional brand building media.The PR that Google has overtaken Channel 4 is… Continue reading Thoughts On Media 360: “It Is Dangerous To Think Of Google As A Medium”

A woeful performance from Britain’s Eurovision entrants Scooch didn’t harm Saturday night viewing figures for BBC One. The annual campfest attracted strong viewing figures of 7.77 million adults across its three and a quarter hour duration, with a peak of 9.86 million during 10.30pm and 10.45pm.Earlier in the evening, BBC One’s Any Dream Will Do… Continue reading BBC Has Eurovision Winner – Unlike Scooch

GCap Media and the Walt Disney company have agreed to part company, with the announcement that digital only radio station Capital Disney is to cease broadcasting at the end of June.A statement was read out on-air this morning – the last day of presenter led live broadcasting will be Friday 1 June, with non-stop music… Continue reading Capital Disney To Close In June

Television start-up Iostar is to reveal today that it is going into liquidation, following its inability to raise £30 million for acquisitions.The company, which Dawn Airey, former head of Channel Five and Sky left at the end of April (see Airey Leaves IostarAirey Leaves IostarAirey Leaves IostarAirey Leaves IostarAirey Leaves Iostar www.iostar.tv

Agencies were left with much to ruminate over at the end of Media Week‘s Media360 conference last week. The position, resources and abilities of media and creative agencies were regularly called into question – and often the criticisms came from within.“I have not yet seen an agency group with a clear view of where digital… Continue reading Thoughts On Media 360: Future Role Of Agencies Examined