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Advertisers may soon have a new tool to boost click-throughs from search ads, after the announcement that Microsoft has started testing a new platform which turns standard search ads into full-blown display ads.The new technology means that when a user hovers the cursor over a paid search ad, the ad expands into a large display… Continue reading New Technology Could Boost Click-Throughs For Search Ads

Channel 4 could be about to launch six channels on the Sky EPG with a purchase of Life TV Media.According to reports in the trade press, Channel 4 could be interested in acquiring Life TV Media as it runs the three channels directly below Channel 4’s digital channels on the Sky EPG.Life TV Media’s Life… Continue reading Channel 4 Could Launch New Channels On Sky EPG

The Advertising Standards Authority (ASA) has banned an anti-smoking TV campaign by the Department of Health which showed a man being dragged along by a fish hook stuck in his cheek.The ad had 774 complaints made against it to the ASA, with the majority of complaints saying that the ads were offensive and distressing, particularly… Continue reading ASA Bans Anti-Smoking TV Campaign

GCap Media’s flagship indie music station, Xfm, could today reveal a dramatic plan to rid the station of daytime DJs, as part of a major revamp of the brand.Management could be set to announce details of the restructure to station staff this afternoon., according to reports in the trade press.One option under consideration is a… Continue reading Xfm Could Shed Daytime DJs In Revamp

Clear Channel Outdoor UK’s planning department has developed five tailor-made summer solutions to enable advertisers and agencies to deliver bespoke marketing messages out-of-home during the summer season.The Summer Health and Beauty Pack, the Summer Drinking Pack, the Summer Festival Pack, the Summer Leisure Attractions and Seaside Pack and the Summer London Tourist Pack deliver cross-format… Continue reading Clear Channel Outdoor Launches Summer Solutions

MediaTel Group is to host a seminar on the ‘Future of Outdoor’, bringing together top industry figures for an in-depth debate on the key issues facing the sector.Last week, the Outdoor Advertising Association revealed that first quarter revenues for the Outdoor media sector rose 7.7% year on year to £237.4 million.With this in mind, the… Continue reading MediaTel Group Announces ‘Future Of Outdoor’ Seminar

North One Television has re-branded its division dedicated to dealing with the production and distribution of commercially funded TV as N.ONE.North One Television, part of All3Media, the UK’s largest independent TV production group, has been investigating new future models of financing TV production and distribution for the past decade – N.ONE was created as a… Continue reading North One Re-Brands Commercially Funded TV Arm

Turner Broadcasting and Microsoft have joined other major brands, media owners and agencies such as Dare Digital, Steak Media, BMW, British Airways and RBS as subscribers to Xtreme’s online advertising data.Xtreme’s Internet ADX service spiders thousands of UK and international websites to provide clients with detailed online advertising intelligence, including creative copies, media schedules and… Continue reading Xtreme Launches Integrated European Online Advertising Spend Service

New research from Nielsen//NetRatings reveals that 18-34 year old women account for 18% of all active online Britons.It adds that one in four Britons online is at least 50 years old, with 1.7 times more 50+ year olds than children under 18 active on the internet.Nielsen//NetRatings also says that the UK internet population is split… Continue reading Research Reveals UK’s Biggest Computer Users

Former ITV commercial and marketing director, Jim Hytner, has been tipped to return to the broadcaster following Ian McCulloch’s decision to leave his commercial director role. McCulloch will depart this summer after 27 years at the broadcaster, having been promoted to his current position in late 2005. McCulloch’s resignation had been rumoured for some time… Continue reading Hytner Could Return To ITV