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Gaming is the fastest growing entertainment sector in the world, and is no longer the sole territory of spotty teenagers, according to Nick Tapley, OMD Insight, speaking at the MRG conference in Vienna yesterday.With the average age of a gamer now 29, and over 40% of gamers female, advertisers are increasingly investing in this medium.… Continue reading MRG Conference: Advergaming Offers New Engagement Portal

Speaking at the MRG conference today, Doreen Dignan from Mindshare Insight and Peter Hawtin from ITV presented the findings from their segmentation analysis project conducted for ITV.Commenting on the changing viewing culture, Dignan commented that “people have more and more things to do than watching TV, and nowadays people have more and more things to… Continue reading MRG Conference: ITV Segmentation Analysis Provides Insight Into Viewing Groups

BT’s recorded revenue of £4,941 million for the second quarter 2006, up 4%, whilst its half year revenue was £9,805 million, up 3%. Its new wave revenue, coming from businesses such as networked IT services and broadband, was £1,736 million for Q2,up 21%, and representing 35% of total revenue compared with 30% last year. Half… Continue reading BT Q2 And Half Year Results Announced

JCDecaux could make a bid for Clear Channel Outdoor, which would see it become the world’s largest outdoor advertising company, worth an estimated €12 billion. Last month, the advertising company’s parent Clear Channel Communications, revealed that it had hired Goldman Sachs to conduct a strategic review of the company, which could lead to a sale.… Continue reading JCDecaux Could Bid For Clear Channel Outdoor

ITV has drawn up two shortlists of candidates for the chief executive job, with three names on each list. According to a report in the Guardian, there is an A list and a B list of possible replacements for Charles Allen. However, the Guardian says that whilst some candidates have been approached by Sir Bob… Continue reading ITV Draws Up Two Candidate Shortlists For Top Job

WPP is to acquire 3.2% of the issued share capital of Spot Runner, the first internet-based advertising agency. WPP said that Spot Runner’s approach to commercial production, media planning and media buying services makes it easy and affordable for local businesses to advertise on TV. WPP added that the investment continues WPP’s strategy of developing… Continue reading WPP Invests In Internet Advertising Agency

NTL Telewest has confirmed that it will shortly enter discussions with ITV regarding a possible merger of the two broadcasters. In a statement released to the London Stock Exchange, the cable giant said: “NTL confirms that it has advised ITV of its interest in exploring a possible combination transaction and has scheduled an in initial… Continue reading NTL Telewest Could Merge With ITV

Online advertising is increasingly attracting big spenders, with advertisers forecasting that online will represent a growing share of their overall media budgets over the next two years, especially within the FMCG and Entertainment sectors, according to new research from the European Interactive Advertising Association (EIAA). The EIAA Marketers’ Internet Ad Barometer shows that 425 of… Continue reading Online Becoming Increasingly Important To Advertisers

Global local search and online classified advertising revenue will grow to $31.1 billion in 2010, according to new research from the Kelsey group. In 2005, local search saw revenue of $3.4 billion, while online classifieds brought in $12.3 billion. Local search is predicted to show the largest growth, from the $3.4 billion recorded in 2005,… Continue reading Local Search And Online Advertising To Grow To $31.1 Billion

Aegis has received the support of major shareholders as it attempts to stop Vincent Bollore from gaining two seats on its board. Bollore’s nominees, Philippe Germond and Roger Hatchuel, were rejected by shareholders at a meeting earlier in the year (see Bollore Fails In Board Bid). They will be voted on at an EGM to… Continue reading Aegis Shareholders Unite Against Bollore