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Catalogues play an important role in driving customers to websites and maintain loyalty through low cost online channels, according to new research from Royal Mail.The research, which takes in UK internet users, said that over 70% stated that they were that they were likely to go to the website after reading the catalogue.In addition, the… Continue reading Catalogues Drive Customers To Websites

ITV must get rid of the Contract Rights Renewal, take a good look at its programming and scheduling and appoint an inspiring leader if the broadcaster is going to survive in the modern world.This advice to the broadcaster emerged at MediaTel Group’s annual Media Question Time event, held in London last night.“[ITV] does need a… Continue reading MQT: ITV Must Scrap CRR

With an increasing amount of free newspapers appearing in the market, will all news, particularly with regard to traditional paid-for newspapers, be free in five years?This was one of the subjects up for discussion at MediaTel Group’s latest Media Question Time event, and the question garnered mixed responses from the assembled panel of industry experts.Guy… Continue reading MQT: Could All News Be Free In Five Years Time?

Specialist magazines have greater strength online than mass publications, according to Stevie Spring, chief executive of Future plc who was speaking at MediaTel Group’s annual Media Question Time last night.“I think that strong-ish brands offline are the ones that will be really strong online,” she said. “Because in many respects the specialist magazines have a… Continue reading MQT: Magazines Find Strength In Online

Communications giant Orange today unveils its new £9 million multi-platform advertising campaign, promoting its new and existing mobile and broadband packages.The campaign will run across TV, print, online and outdoor as well as instore and features a series of wind-up toys that represent togetherness, reminding people to stay in touch with friends and family all… Continue reading Orange Unveils £9 Million Multi-Platform Ad Campaign

Google’s UK ad revenue for this year will be around £900 million, overtaking Channel 4 for the first time, according to the broadcaster’s chief executive, Andy Duncan.“If we want to protect the fantastic legacy of UK broadcasting, we need to wake up to this sooner rather than later,” Duncan told FT.com in reference to his… Continue reading Google’s UK Ad Revenue Higher Than Channel 4’s

Chelsea’s 2-2 draw against Barcelona in the UEFA Champions League attracted an average of 5.2 million adults to ITV1 last night, taking a 25% audience share from 7.30pm to 10pm.Eastenders, on between 7.30pm and 8pm, managed to gain just over eight million adult viewers on average for BBC One, a 41% share, whilst Holby City… Continue reading Champions League Attracts 5.2 Million To ITV1

IPC Media could join forces with Channel 4 to bid for the second national digital multiplex.According to reports in the trade press, the pair will launch an NME branded radio station on the multiplex if Channel 4 wins the bid to operate the licence.Ofcom announced last week that the UK’s second national digital radio multiplex… Continue reading IPC And Channel 4 Could Bid For Second Multiplex

Cinema has topped traditional media with advertising revenue up 11.1% year on year, according to the latest Nielsen Media Research figures, which show a total of £119 million in ad revenue was spent on cinema from January to September.Cinema advertising growth leads over press, which declined 0.4%, whilst outdoor fell by 1.8% and TV by… Continue reading Cinema Tops Traditional Media With High Ad Growth

Radio group Chrysalis saw its profits rise from £2.5 million to £5.8 million in the year up to 31 August 2006. The group’s yearly results also showed that it outperformed the radio market with flat like-for-like revenues versus a market decline of 4%. Chrysalis’ success has been fuelled by the strong performance of its Heart… Continue reading Chrysalis Records Profits Rise