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Freeview has developed a new brand in order to engage with consumers and communicate the central values of the free-to-air digital television service, such as its simplicity and one-off cost.‘Free TV Land’, which has been developed by Branded and design agency 999, carries the strapline “where great TV is free” and will be used across… Continue reading Freeview Develops New Brand To Raise Awareness Of Platform

Microsoft is to enable users of its Xbox 360 games console in the US to download films and TV shows to buy or rent, after signing deals with several TV and movie companies.The software giant has done deals with CBS, Warner Bros Home Entertainment, MTV networks and Paramount Pictures for TV and movie downloads on… Continue reading Microsoft Launches Movie And TV Downloads On Xbox 360

Consumers are disinterested in using their mobile phones to view audio-visual content, according to the Olswang Convergence Consumer Survey 2006.In the 2005 survey, 70% of respondents did not want to watch TV on a mobile phone. Despite the launch of a range of mobile TV services in the past 12 months and despite the mobile… Continue reading Audio-Visual Content On Mobile Phones Proves Unpopular

Spooks on BBC One once again managed to outperform ITV1’s new drama, Vincent, gaining an average of 5.2 million adult viewers compared to 4.8 million for the Ray Winstone drama.Vincent has boosted its audience in the past few weeks (see Spooks Battles Vincent), last night taking a 23% audience share, compared to 24% for the… Continue reading 5.2 Million Tune In To Spooks

Viacom Outdoor recently revealed new research proving that the longer a person spends with an ad, the more likely they are to absorb its content. Steve Cox, strategic planning director at the company explains how the study set about proving its hypothesis…The past couple of years have seen “engagement” truly enter the communications planning lexicon,… Continue reading Total Recall

The biggest spenders on online content are 16-24 year olds, averaging £5.34 per month (£64 per year) according to new research from Nielsen//NetRatings.According to Nielsen//NetRatings, the average Briton online spends £3 a month (£36 per year) no streaming/downloading audio and video content.Although the majority of this spend (57%) still goes on audio content, video content… Continue reading Teens Are Biggest Online Content Spenders

MediaTel Group, in association with Medionyx, will host its latest seminar on the ‘Future of Radio’, with top industry figures promising a lively and eventful session.With panellists including chief executive of GCap Media, Ralph Bernard, whose company’s Q3 results will have been released the previous day, the debate will undoubtedly be memorable, with valuable insight… Continue reading MediaTel Group Hosts ‘Future Of Radio’ Seminar

BBC radio is being listened to via the internet more than ever before, with latest monthly figures from the Corporation showing that 12.5 million requests were logged in September.The Archers on BBC Radio 4 was the most popular on-demand programme on the BBC Radio Player, with 682,304 listens over the month, while Chris Moyles on… Continue reading BBC Radio Listening Via The Internet Reaches Record Levels

Channel 4 Radio will become the first radio station to be based in the virtual society of online phenomenon Second Life.The move will give the fledgling station, channel4radio.com (see C4 Makes History With Radio Launch), access to the 1.2 million members of the online population, which continues to grow each month.Channel 4 Radio will also… Continue reading Channel 4 Radio To Broadcast Through Second Life

The board of ITV met yesterday to run through a list of potential candidates to become its chief executive. According to a report in today’s Financial Times, the informal meeting ran through names believed to include Stephen Carter, head of Ofcom; Stewart Till, chief executive of United International Pictures; Michael Jackson, former head of Channel… Continue reading ITV Board Meets To Discuss Allen’s Successor