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In September, 2.3 million UK households clicked-through to a video/movie site from a search engine, racking up over 6.7 million click-throughs in total, according to the latest data from internet research company. Nielsen//NetRatings.Family households accounted for over half (53%) of all these click-throughs whilst young couples without children are twice as likely to be responsible… Continue reading 6.7 Million Click-Throughs To Video Websites In September

The longer a person spends with an advertisement, the more likely they are to remember the brand, the ad message and buy the actual product, according to new research published by Viacom Outdoor.The study, labelled Total Recall, was carried out by TNS and suggests that the amount of time people spend with an individual execution… Continue reading Viacom Outdoor Release New Advertising Research

Online newspaper sites in the States gained more that 58 million hits in September, according to a Q3 Nielsen/NetRatings report conducted for the Newspaper Association of America (NAA).This was the highest amount of unique visitors for paper sites ever, the industry group said; with on average over 56.9 million people visiting newspaper sites each month… Continue reading US Newspaper Sites Get Over 58 Million Hits In September

GCap Media has signed a £900,000 deal with Sky, which will see the broadcaster integrating into Classic FM’s morning programming for the next six months.From today, during the Simon Bates Breakfast Show, Sky will be endorsed by the radio DJ, who will present the Sky TV Guide, a synopsis of the programmes that Bates thinks… Continue reading Classic FM Signs £900K Deal With Sky

The one-off special of the Royale Family screened on BBC One last night was watched by an audience of 7.3 million adults on average, taking around a 33% viewing share in the 9pm to 10pm timeslot.Earlier in the evening, Coronation Street gained 8.8 million adult viewers (39%), whilst Emmerdale took 6.7 million (31%) and Heartbeat… Continue reading 7.3 Million Watch Royale Family Special

The Sun newspaper has cut its cover price from 35p to 20p in the Granada region, in an effort to boost the title’s circulation and keep it above the three million mark.It is thought that the Granada region accounts for some 250,000 sales of the newspaper. The title is said to be unpopular in parts… Continue reading The Sun Cuts Cover Price To Keep Circulation Up

Ofcom has upheld complaints that a Channel 4 series, Pepsi Max World Challenge, broke Ofcom’s Broadcasting Code because of the amount of Pepsi branding featured in the programmes.The series, in which 12 amateur footballers were followed as they competed to see who had the best attributes to make a world class player, was found to… Continue reading Ofcom Upholds Complaint About Channel 4 Pepsi Sponsorship

Pearson, publisher of the Financial Times, has announced that it is on track to produce record profits for the year. The group recorded underlying operating profit up 15% for the first nine months of the year and sales up 5%, whilst total sales for the nine months to September 30 were up by 11% and… Continue reading Pearson On Track To Deliver Record Profits This Year

The board of SMG has threatened to resign after a dispute with one of its main shareholders as to who should run the company. According to a report in the Guardian, non-executive directors told Fidelity that they would quit unless the fund manager stop demanding that they fire chairman Dr Chris Masters. Fidelity has apparently… Continue reading SMG Board Threatens To Resign

ITV could be considering a bid for SMG following the company’s shares hitting a fifteen year low last week. There have already been strong rumours that ITV is to make bids for SMG’s cinema advertising business Pearl & Dean (see ITV Could Bid For Pearl & Dean). Following the issuing of a profits warning last… Continue reading ITV Could Make Bid For SMG