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NetRatings, the internet media and market research company, has appointed Louise Ainsworth as managing director of its European business, with effect from September 4. Ainsworth joins from OgilvyOne Worldwide in London where she was managing partner, Consulting and Planning. Previously she worked at Ogilvy Interactive, with responsibility for the agency’s UK business. Prior to this… Continue reading Netratings Appoints New MD To European Business

Aegis has reported profit growth of almost 9% for the first six months of the year, with the company saying that trading across the group is in line with expectations. Underlying pre-tax profit was up 8.9% to £38 million, whilst reported pre-tax profit was up 15.2% to £42.5 million. Revenues rose 19.1% to £463.2 million,… Continue reading Aegis Profit Grows 9% In H1

MEC MediaLab, Mediaedge:cia’s consumer insight and ROI division, has undertaken research to determine product placement’s benefit to consumers and brand-owners. MediaLab says that although product placement is currently prohibited on UK television under European Union legislation, the situation could be about to change. The EU is currently reviewing its policy in this area. Consequently, Ofcom… Continue reading TV Viewers Could See Product Placement As Positive Move

August brought with it the news that the UK remains the only country in Europe with over 50% of households having digital television services. The figure was revealed in a report from Datamonitor, who also forecast that by 2010, 95% of UK households will have made the transition to digital TV (see UK Only Country… Continue reading INSIGHTanalysis: Media Healthcheck – August 2006

In less than a year, China will overtake the US to become the world’s biggest broadband market, according to Ovum, the analyst and consulting company. China’s broadband sector has been growing at a compound annual growth rate (CAGR) of 79%, over the last three years, and Ovum says that the strong growth should continue to… Continue reading China’s Broadband Market Will Reach 139 Million Subscribers By 2010

By the end of the year 40% of European homes will have digital TV, according to the new Western European TV report from Informa Telecoms and Media. The report forecasts that the region will pass 100 million digital homes during 2010 and reach 116 million by the end of 2011, equivalent to a 75% penetration… Continue reading Digital TV To Reach 40% Of West European Homes By End Of Year

Following his departure from GCap Media, James Smythe has been appointed to lead BMRB Sports Research, the company’s specialist unit dedicated to providing research services for organisations and businesses involved in sport.Smythe was formerly the head of market research at GCap Media, and prior to that he was associated director at Carat Insight. He is… Continue reading Smythe Joins BMRB From GCap Media

GCap Media’s Classic FM has signed a seven month deal with MediaCom and Emirates Airline to sponsor its finance bulletins on air and online.The £1 million deal begins today with the stated aim of “targeting businessmen to raise awareness of the quality business class experience and the pioneering nature of the airline.”According to research carried… Continue reading Classic FM Signs Deal With MediaCom And Emirates Airline

Charlotte Church’s new Friday night chat show on Channel 4 was not the massive hit that might have been expected, bringing in a peak of 2 million adult viewers (an 11.5% audience share) in its 10pm slot.The show’s audience figure decreased over the programme’s duration, with 1.1 million adults (an 8% audience share) left watching… Continue reading Charlotte Church Attracts 2 Million Viewers To Channel 4

Bank of Scotland Corporate, in a deal brokered by Viacom Outdoor, has become the first sponsor of the new Docklands Light Railway station at London City Airport, following the opening of the airport DLR link at the end of 2005.Bank of Scotland has developed a brand domination campaign at the DLR London City Airport interchange… Continue reading First Sponsor Of London City Airport Light Railway