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The total number of text messages sent in the UK for August soared to over 3.6 billion, which is the highest monthly total ever recorded, according to the latest figures from the Mobile Data Association (MDA). This latest data indicates an increase of 100 million messages on the previous highest total recorded in July. Contributing… Continue reading Text Messaging For August Soars To Record Levels

The decline in ITV1’s ad revenue is expected to continue into the fourth quarter of the year, following an 18% decline in Q3. A report in today’s Financial Times says that advertising revenue is now expected to fall 20% year on year for the three months to December. In addition, the broadcaster looks set to… Continue reading ITV Ad Revenue Decline Expected To Continue In Q4

YouTube is the most popular video sharing website in the UK, beating Google and MySpace, according to a report by HitWise.The site takes a 60% share of the market, which is more than twice Google’s share and 10 times that of MySpace. YouTube’s dominance in Britain is even more complete than in the US, where… Continue reading YouTube Is Most Popular Video Sharing Website In UK

ITV1’s double bill of Emmerdale brought in the biggest audience of yesterday evening, with the second episode bringing in a peak figure of 8.2 million adults (a 43% audience share).The first instalment of the rural soap opera, attracted a peak audience of 7.6 million adults (a 44% audience share) in its 7pm timeslot.On a strong… Continue reading Emmerdale Double Bill Brings In The Viewers

The decline in ITV1’s ad revenue is expected to continue into the fourth quarter of the year, following an 18% decline in Q3.A report in today’s Financial Times says that advertising revenue is now expected to fall 20% year on year for the three months to December.In addition, the broadcaster looks set to record a… Continue reading ITV Ad Revenue Decline Expected To Continue In Q4

BSkyB and Carphone Warehouse are competing head to head in the race to buy AOL’s UK arm, with the ISP likely to fetch well below the £1 billion price tag previously suggested.According to a report in the Times, the Internet Service Provider is being fought over by the two companies after Orange pulled out of… Continue reading BSkyB And Carphone Warehouse In Race For AOL UK

All print and online news desks at the Financial Times will be fully integrated as of October 1, according to the paper’s editor, Lionel Barber.Speaking to the Guardian, Barber said the reorganisation into a multimedia newsroom, which resulted in staff job cuts at the title (see FT Job Cuts Aid Multi-Media PlansFT Job Cuts Aid… Continue reading Financial Times Integration Plans Are Go

Yahoo! is said to be in talks to buy MySpace and Bebo rival Facebook, for a figure thought to be close to $1 billion (£526 million).Any move on the social networking site, which is the seventh most visited site in the US, could anger Microsoft. Last month, the software giant signed an online advertising deal… Continue reading Yahoo! Could Buy Social Networking Site

IPC Country & Leisure Media (CALM) has announced the promotion of Adrian Booker to associate publisher of its sports titles.Booker joined IPC Media in 2000 as the first intake of the graduate training scheme run by the UK’s magazine distribution company, Marketforce.He worked as a circulation executive within CALM for two years before moving to… Continue reading IPC Promotes Booker

Bravo has announced its first major marketing campaign in five years and the launch of a new channel, Bravo 2.As well as a new channel, Bravo will also be launching a new on and off-air identity. Bravo says that the new look will comprise a more classic on-air and off-air logo and includes a new… Continue reading Bravo Launches Major Marketing Campaign