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For young adults aged 18-24, their mobile phone (26%) matters more to them than television (11%), according to new research carried out by the Carphone Warehouse in association with the London School of Economics and Lord Philip Gould.The Mobile Life report revealed that amongst 18-24 year old women, the proportion rises to 32%, well ahead… Continue reading Mobile Phones Matter More To Young Adults Than Television

BT is to team up with US media entrepreneurs PodShow to launch BT PodShow, a website allowing individuals, media production companies and record labels to share their content.Aspiring film makers, musicians, presenters and DJs from across the UK are being asked to submit content to the site, which is being positioned as a mix between… Continue reading BT Launches New PodShow Website

BT has signed an agreement with ZTE, a provider of telecommunications equipment and network solutions, to develop the world’s first 3G mobile handset compatible with BT Movio’s wholesale mobile entertainment service.The new phone will allow 3G mobile operators to offer BT Movio’s broadcast mobile TV and DAB digital radio service alongside existing video-on-demand services and… Continue reading BT Signs Deal For Phone To Support Mobile TV

SMG is to sell off its cinema and outdoor advertising businesses, Pearl & Dean and Primesight.The news comes with UTV thought to be preparing another bid for the group, after having two previous offers turned down (see UTV Merger Bid For SMG).Pearl & Dean generates 25% of cinema advertising revenues in the UK and Republic… Continue reading SMG To Sell Pearl & Dean And Primesight

Liverpool’s first game of the Champions League proper, on ITV last night, was not a massive success, with a peak of 4.2 million adults (a 21% audience share) watching the coverage.The match, against PSV Eindhoven, attracted an average audience of 3.5 million adults (an 18% audience share) across its duration.BBC1 was the big attraction on… Continue reading Liverpool Draw Fails To Attract Viewers

The Institute of Practitioners in Advertising (IPA) is to demonstrate its much awaited second TouchPoints database, the Integrated Planning System, to the planning community at an invitation-only briefing session on October 5.The results of the first IPA TouchPoints survey were released in March and showed a week in the life of a representative sample of… Continue reading IPA Prepares To Demonstrate Second TouchPoints Database

The Advertising Standards Authority (ASA) has cleared Endemol, Nestle and Channel 4 of fixing the Big Brother golden ticket promotion, although it has criticised them for the way in which it was carried out.The golden ticket promotion to find a member of the public to enter the house (see Big Brother Seeks Contestants Through Wonka-esque… Continue reading Big Brother Golden Ticket Draw Not Fixed

Apple is to start selling films over the internet, which viewers will be able to watch on their TVs.The company is launching a device which will wirelessly stream music and videos from the internet to consumers’ televisions.The device, which will cost $299, has been given the temporary name of iTV and is expected to launch… Continue reading Apple Takes On The Movie Market

BBC Worldwide, the BBC’s main commercial arm, has announced two key appointments to drive its growth strategy within the UK and internationally.Both appointments will report into David Moody, BBC Worldwide’s managing director of digital media and director of strategy.Luke Bradley-Jones, who joins from Spectrum Strategy Consultants, has been appointed as head of strategy and will… Continue reading BBC Worldwide Announces Key Appointments

ITV has sealed a multi-million pound sponsorship deal with Reckitt Benckiser to sponsor Emmerdale for another year, in the broadcaster’s second biggest sponsorship deal after Coronation Street.The deal includes sponsorship on ITV1, ITV2, branding on ITV’s marketing of the show as well as online sponsorship, interactive and mobile interactive bumpers, off screen licensing and merchandise.Thomas… Continue reading ITV Signs Its Second Largest Sponsorship Deal