TV and radio listings magazine Radio Times is to offer guidance as to what’s best on the internet when its website, www.radiotimes.com, debuts weekly guides to online video from sites such as YouTube, iFilm and Google Video and the top podcasts available.The site will also include two new blogs, both contributed to by numerous journalists… Continue reading Radio Times Offers Guide To Best Of The Internet
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The BBC is like a “rather overindulged spoilt child”, according to Jim Marshall, chairman of Starcom UK, who was a panellist at the ‘Future Of TV’ seminar held in London by MediaTel Group this morning.“When you indulge spoilt children, they behave badly, and the BBC does,” he said. “It behaves badly in television in terms… Continue reading Starcom UK Chairman Says BBC Is Like A “Spoilt Child”
Piczo, a social networking site for teenagers, has appointed Chris Seth as managing director responsible for the UK and expansion into Europe.Seth joins Piczo from Richmond Events where he was managing director for UK and European operations.His background includes senior management roles at BBDO’s digital agency Proximity, Time Out Group, and the International Herald Tribune.His… Continue reading Piczo Appoints UK Director
Two TV ad campaigns, for WKD and Smirnoff Ice, will not be shown again after the Advertising Standards Authority (ASA) ruled that they broke new regulations intended to prevent alcohol ads appealing to under 18s.The new rules came into force on January 1 2005 as a result of widespread concern about drinking behaviour among young… Continue reading Alcohol Ads Broke Rules
As the ABCs continue to cause mixed feelings in the industry, Emily Travis, market development manager for publishing at Royal Mail, discusses how magazines can do more to keep their readers long-term…Last month new figures from WARC revealed that 1,438,000,000 magazines were sold last year, up by 7.4% or 100,000,000 copies on the year before.… Continue reading Lifestage Marketing
August brought continued declines in revenue for ITV1, as the broadcaster felt a 10% drop year on year, ending the month with nearly £93 million. For the period January to August 2006, ITV1 is down over £103 million in revenues versus the same period last year.Channel 4 meanwhile remained relatively static, with a slight increase… Continue reading TV Market Round-Up – August 2006
BBC One has unveiled eight new on-screen idents today based around a circle concept. They use a new logo with a softer typeface, including a lower case “o”.The BBC moved away from the iconic globe image in 2002 (see BBC1 Unveils New Identity), but this new design is a step back towards the universally recognised… Continue reading BBC One Returns to Globe Influenced Idents
Emap2, the full service marketing communications team at Emap Advertising, has joined forces with the National Lottery to promote the new ‘Monthly Bonus’ scratchcard.The campaign, brokered by Brent Coulson at Emap˛, MPG and OMD, will launch at the beginning of October, running across Emap’s magazine, television, radio and online platforms.Targeting scratchcard players, the exclusive three-week… Continue reading Emap To Promote Lottery Scratchcard
ITV is attempting to acquire the cinema advertising business Pearl & Dean, which is being sold by SMG, according to reports in the press.ITV’s main competitor for the business is said to be Clear Channel, with private equity firms also interested in the iconic brand.ITV currently owns Carlton Screen Advertising which has 75% of the… Continue reading ITV Could Bid For Pearl & Dean
IPC Connect has announced a new partnership with Seven Publishing to launch a series of spin-off puzzle titles from the real life weekly, Pick Me Up.The first in the series, Pick Me Up Puzzles launches on October 26 and builds on the favourites from the Pick Me Up puzzle pages.The new monthly title is intended… Continue reading IPC To Launch Pick Me Up Puzzle Mag
