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Communications giant Orange has become the first company to actively promote mobile advertising to major UK brands after recruiting the likes of Peugeot and Jaguar to advertise on its mobile internet portal.According to reports in the trade press, from today each of the brands signed to Orange will have interactive banner adverts on different pages… Continue reading Orange To Promote Major Brands Via Mobiles

Ofcom has received over 600 complaints from members of the public after Channel 4 confirmed that it will be putting a previously evicted housemate back in the Big Brother house.To decide who will return to the house there will be a public vote, following which four out of nine previous contestants will enter a second… Continue reading Complaints Over Returning Big Brother Contestants

Big Brother‘s two ‘Live Eviction’ programmes were the big winners for Channel 4 on Friday night, with the second instalment of the show gaining an average of 5.1 million adult viewers for the broadcaster.A surprise double eviction was sprung on the housemates, with the 8.30pm edition of the programme attracting a 24.5% audience share, or… Continue reading Surprise Twist Lures More Than 5 Million To Big Brother

TalkSPORT, the nation’s only national commercial speech radio station, has signed Terry Christian and Kelly Dalglish for the start of the new football season.Christian, who rose to fame during the mid-nineties anchoring cult TV programme The Word, will present Final Whistle on Saturday afternoons alongside Newcastle legend Mickey Quinn from Saturday 19th August.Christian said: “I’m… Continue reading TalkSPORT Makes Two Signings For Upcoming Season

ITV could be planning to buy the rights to screen hit reality show Big Brother, according to reports in today’s Guardian.The report says that Simon Shaps, the ITV director of television, has begun courting Endemol, producers of Big Brother, before formal negotiations for the new contract begin later in the year.ITV’s own reality show, Love… Continue reading ITV Could Bid For Big Brother

ITV1 will soon be streamed live to 3.5 million mobile customers, after the broadcaster struck an exclusive six-month deal with mobile company 3.The deal will be the UK’s first live-streamed terrestrial mobile offering and will also have the largest coverage for content streaming services in the UK, covering 89% of the population.The deal, which will… Continue reading UK’s First Live Streamed TV On Mobile Phones Announced

Advertisers will for the first time be able to measure the effectiveness of their interactive campaigns, after Sky announced that it will use its Sky View research panel to release data to advertisers using red-button services.Advertisers will receive detailed information on the number and profile of people who interact, in addition to the existing data… Continue reading Advertisers To Be Able To Measure Interactive Campaigns With Sky

Ofcom is considering a fourth proposal in the debate over HFSS food advertising aimed at children, which has been pitched to the communications watchdog by trade bodies for the food and advertising industries.Those involved in drawing up the proposal, including the Advertising Association, have asked the media regulatory body to consider a less strict fourth… Continue reading Ofcom Handed New Junk Food Ads For Kids Proposal

Clear Channel Outdoor, the world’s largest outdoor advertising company, and Magink Display Technologies, have announced a collaboration to launch the UK’s first network of roadside outdoor digital ink billboards in London.Clear Channel has selected 10 London sites, by busy arterial roads, on which the first digital ink billboards will be built in September, to go… Continue reading Clear Channel Launches UK’s First Roadside Digital Screen Network

ITV’s main rivals are banding together in an effort to stop Stephen Carter, former head of Ofcom, becoming head of ITV once Charles Allen has left the broadcaster, according to reports in the trade press.Channel 4, Five and BSkyB are said to be unhappy at the prospect of Carter’s appointment, arguing that it would represent… Continue reading Rival Broadcasters Could Block ITV Appointment