More Newsline articles

By 2010 just under 30 million households in the US, Europe and Japan will have acquired a standalone hi-def disc player or recorder, according to Screen Digest. Screen Digest expects that sales of stand-alone Blu-ray and HD DVD players and recorders will initially be rather slow. It anticipates sales of 430,000 stand-alone Blu-ray/HD DVD players… Continue reading Blu-ray And HD DVD To Battle For Market Dominance

WPP has acquired a 3.4% stake in WildTangent, an online games publisher that sells in-game advertising. WPP says that this initiative will enable clients of WPP companies to tap into WildTangent Game Network, an in-game advertising network that includes hundreds of online and downloadable games from WildTangent’s own studios, in addition to titles from publishers… Continue reading WPP Moves Into In-Game Advertising

WPP has acquired 25% of the issued share capital of Visible Technologies, an internet marketing firm, and entered into an option to acquire a further 26%. Visible Technologies specialises in innovative products and services that help brands manage their reputation on the internet, as well as track, analyse and participate across consumer-generated media communities, such… Continue reading WPP Acquires Stake In Internet Marketing Firm

The number of households with HDTV service are projected to grow from 15 million in mid-2006 to 20.3 million at the end of 2006, according to a new study from In-Stat. The high-tech market research firm says that this growth is tempered by the fact that it is occurring in a relatively small number of… Continue reading HDTV Households To Reach 20 Million By End Of 2006

Online ad spend will reach $15.7 billion in the US this year and $25.9 billion by 2011, according to a new study from JupiterResearch. Search is forecast to dominate internet ad spend over the coming years, with search spending for this year projected to total $6.5 billion, or 41.4% of total online ad spending. In… Continue reading Online Adspend To Reach $25.9 Billion By 2011

British kids and teenagers have a huge appetite for playing online games, contributing to the online games audience growing over 16% in the last year, according to new research from Nielsen//NetRatings. This 16% growth, over four times the rate of overall internet growth, shows just how popular online gaming is becoming. In June, 28% of… Continue reading Youngsters Fuel Growth Of Online Game Sector

Having acquired Video Networks, Tiscali is to axe the HomeChoice brand as it begins a review of its £15 million advertising and marketing account, according to a report in the Guardian.The report says that at best, HomeChoice branding would be moved to a secondary role, such as “powered by HomeChoice”, with Tiscali as the main… Continue reading Tiscali Could Drop HomeChoice Branding

Guy Phillipson, chief executive of the Internet Advertising Bureau, discusses the emerging market of IPTV, exploring the scepticism surrounding the medium and its future benefits for both clients and advertisers…I’ve been to a couple of trade shows and conferences recently where IPTV has been a key theme. However, to be completely honest, they taught me… Continue reading Making Sense Of IPTV

IPC’s market leading TV Listings magazine, What’s On TV, is expanding the title to allow users to access TV news and programme listings via mobile phones.From next month, a variety of services will be available on What’s On TV mobile, including a TV search facility, which enables users to check the times of television programmes… Continue reading What’s On TV Magazine Extends To Mobile Phones

A total of 12.3 million people used their mobile phone to access the internet in the UK during June 2006, according to new figures announced today by the Mobile Data Association (MDA).This figure means that close to 20% of mobile phone users are now regularly using the WAP capability on their phones to download ringtones,… Continue reading 12.3 Million Go Online Via Mobiles In June