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The chairman of IPA Digital and managing director of Profero, Wayne Arnold, has expressed his support for JICIMS move to work with the NRS to launch a quarterly internet audience survey.Writing in the new-look IPA online bulletin, Adnews, Arnold reveals his disbelief that the industry is still debating the issue, and says that it also… Continue reading IPA Digital Chairman Voices Support For Online Measurement

Communications regulator Ofcom is currently considering a selection of proposals that could spell the end of junk food advertising aimed at children on television. NewsLine editor, Susan Le May, examines how the debate has escalated in recent months…Government departments and health groups believe that marketing high fat, salt and sugar (HFSS) products to young people… Continue reading Ofcom’s Junk Ads Dilemma

The new London freesheet, which News International will launch on 18 September, could expand to cover further cities in the UK.News International Free Newspapers general manager, Ian Clark, told Media Week that NI also has another Associated Newspapers’ title in its sights, the morning free paper, Metro. Once thelondonpaper had proved itself, the strategy is… Continue reading New London Freesheet May Expand To Other Cities

Broadcast audience research body, BARB, will mark its quarter century of reporting viewing data by issuing its plans for the future of the service on 1 August.BARB has said that it envisages the potential for development of two separate panels in the future – one deploying fixed meters attached to TV equipment, and one deploying… Continue reading BARB Marks 25th Anniversary With Release Of Plans For The Future

Teletext is set to expand its sport content with the launch of a comprehensive new editorial section dedicated to football’s Coca-Cola Championship and it will also be introducing a sport betting section.The new Championship section will feature a dedicated page for each of the 24 teams in the league, which Teletext says will build on… Continue reading Teletext To Expand Sport Content

Last night’s final ever episode of Top Of The Pops failed to prove its worth at the last hurdle, with ITV1’s soap double bill of Emmerdale and Coronation Street attracting a far greater audience in the 7pm timeslot.TOTP‘s last effort drew 3.5 million adult viewers to BBC Two , a more than 20% audience share,… Continue reading TOTP Fails To Prove Itself At The Last Hurdle

Choice FM, the urban radio station owned by GCap Media, has signed a six-figure deal with Viacom Outdoor to promote the station at the Notting Hill Carnival in London.The outdoor ad company, which specialises in transport advertising, will help the radio station to target main commuter routes at the street party by taking over sites… Continue reading Choice FM Signs Major Deal With Viacom Outdoor

Terrestrial broadcasters in the UK may have to pay millions of pounds in extra licence fees, as media regulator Ofcom considers charges for spectrum used for digital terrestrial radio and digital terrestrial television.The charge is designed to encourage broadcasters to use their spectrum more efficiently, and would bring broadcasters in line with other spectrum users… Continue reading UK Terrestrial Broadcasters Could Face Extra Licence Fees

Rupert Murdoch’s News Group Newspapers has hired its first head of mobile strategy as the group further diversifies the ways in which it delivers content.Andrew Bagguley will be overseeing the group’s push to get more people reading the Sun and the News of the WorldBagguley, previously the head of international portal management at T-Mobile, joins… Continue reading News Group Hires Head Of Mobile Strategy

BT Vision has appointed Marc Watson as commercial director of the next generation TV service, with responsibility for all BT Vision commercial activities including programming and content acquisition.BT Vision, due to launch in autumn 2006, will combine access to Freeview digital-terrestrial channels through the aerial with catch-up TV and broadband video-on-demand.Watson previously worked as a… Continue reading BT Vision Appoints Commercial Director