Following the announcement that the IAB and NRS will join forces to move towards establishing an online planning currency, chief executive of the IAB, Guy Phillipson, explains why this is such an important and necessary step for the industry…During my 100-day review of the IAB shortly after I took on the role of CEO, a… Continue reading Online Stands Up To Be Counted
Showing 27741-27750 of 62,828
More Newsline articles
Scotland’s Daily Record could be set to launch an evening edition aimed at commuters, according to reports in the trade press.It has been reported that the new 5pm evening edition will focus on sport stories, tasters of the major news stories to come the next day and extra information on stories covered in the morning… Continue reading Daily Record Could Launch Evening Freesheet
BSkyB will launch a number of genre-specific websites later in the year in a bid to extend its new media presence, following the announcement it has taken total control of online publisher, mykindaplace.The broadcaster previously owned just under half of the company. However, the mykindaplace management team will remain in place to maintain the growth… Continue reading BSkyB To Bolster New Media Presence
England’s World Cup adventure encouraged fans to notch up record text messaging figures last month, according to new data released by the Mobile Data Association (MDA).The MDA figures show that 112 messages were sent on average per day throughout June in the UK, with the total monthly figure topping 3.37 billion.Person-to-person texts sent across the… Continue reading Record Text Message Figures For June
Cinema advertising has bucked the general ad market trend, rising 9.3% year on year for the six months from January to June this year, at a time when many other sectors have seen decline, according to the latest Nielsen Media Research figures.Outdoor, radio and TV have all seen revenue decline year on year, with just… Continue reading Cinema Advertising Bucks General Market Trend
United Business Media has seen revenue grow by 25.1% to £394.3m in the first half of 2006, reveals the company’s interim results for the six months ending June 30. Group operating profit also grew, by 25.1% to £82.3m, while its earnings per share, driven by strong trading performance and enhanced by share buybacks, grew 24.1%… Continue reading Strong Revenue Growth For United Business Media
Cinema advertising has bucked the general ad market trend, rising 9.3% year on year for the six months from January to June this year, at a time when many other sectors have seen decline, according to the latest Nielsen Media Research figures. Outdoor, radio and TV have all seen revenue decline year on year, with… Continue reading Cinema Advertising Bucks General Market Trend
England’s World Cup adventure encouraged fans to notch up record text messaging figures last month, according to new data released by the Mobile Data Association (MDA). The MDA figures show that 112 messages were sent on average per day throughout June in the UK, with the total monthly figure topping 3.37 billion. Person-to-person texts sent… Continue reading Record Text Message Figures For June
About 9 million US web users (6% of US adults) have downloaded a podcast in the past 30 days, according to the new research, The Economics of Podcasting, a report released today by Nielsen Analytics, part of VNU’s Media Measurement & Information Group. The survey, carried out at Nielsen Entertainment Television testing facilities in Las… Continue reading US Podcast Downloading Continues To Grow
US Online advertising will grow to represent 9% of overall advertising spend by 2011, according to the latest study from JupiterResearch, US Online Advertising Forecast, 2006 to 2011. The study shows that online advertising in the US will reach $25.9 billion in revenues by 2011, rising at a compound annual growth rate (CAGR) of 11%… Continue reading US Online Advertising To Reach 9% Of Ad Spend In 2011