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The television market in the Asia Pacific is one of the largest in the world, with eMarketer showing that China alone accounts for over a third of all television households worldwide. According to eMarketer, digital technology, industry consolidation and continued economic growth are transforming the television sector in the Asia Pacific region, with the area… Continue reading Asia Pacific Leads TV Market

JupiterResearch’s latest Paid Search and Services Forecast 2005-2010 showed that almost two-thirds of adult internet users still claim they will not pay for content to avoid online advertising. However, the report showed that 31% of the respondents did pay for some form of online content, up by 5% compared to the same time last year.… Continue reading Paid Search To Hit $8.9 Billion In 2010

The MediaTel INSIGHT TV Technology Seminar, held yesterday in association with MediaGuardian, identified six main areas in terms of new emerging television technologies. Personal video recorders (PVRs), video on demand (VoD), high definition television (HDTV), interactive TV (iTV), internet protocol TV (IPTV) and mobile TV were all shown to be increasing in importance in the… Continue reading Emerging Technologies In The TV Marketplace

Speaking at the MediaTelINSIGHT TV Technology seminar, held yesterday in conjunction with the MediaGuardian, Rahul Chakkara, Head of BBCi, outlined some of the Corporation’s new devices leading the way in interactive television. Chakkara started by discussing three main trends identified by the BBC in consumer television viewing in relation to personal video recorder (PVR) usage.… Continue reading BBC Leads TV Technology Market

Interactive television and the implications for advertisers were discussed yesterday at the MediaTelINSIGHT TV Technology seminar, in conjunction with the MediaGuardian, with the panellists all asserting the importance of the new medium for capturing potential audiences. The panellists agreed that interactive advertising was becoming an increasingly important part of the media mix, with its engaging… Continue reading iTV Captures TV Viewers

Internet protocol video services in the Asia Pacific are increasing in popularity and forecasted to rise by nearly 80% annually through 2010, with the market’s revenues predicted to reach $4.2 billion by 2010, according to a new report from In-Stat. The new Asia Pacific IP-Based Video Service Market Analysis expects China, Japan, Indian and South… Continue reading Asia Pacific To See IP Reach $4.2 Billion By 2010

Havas has distanced itself from chief executive Vincent Bollore’s comments surrounding a possible takeover of media group Aegis, clarifying that the French entrepreneur was speaking in his capacity as chief executive of Groupe Bollore, and not as head of Havas.However, Havas refused to rule out its own approach for Aegis, stating only that Bollore’s comments… Continue reading Havas Distanced From Bollore/Aegis Rumours

ITV’s advertising revenues could dip by almost 5% this year, with forecasts from media agency ZenithOptimedia painting a pessimistic picture for the broadcaster.According to the agency’s latest forcasts ITV stands to lose 4.8% of its revenues year on year, pushing the broadcaster’s total down to £1.59 billion.The downturn is predicted to continue into next year,… Continue reading ITV Set For Dip In Advertising Revenues

Television marketing body, Thinkbox, has appointed several high-profile media figures to its board, with Justin Sampson, head of strategic sales at ITV; Nick Milligan, managing director of Sky Media and James Wildman, executive sales director at ids all lending their expertise to the organisation.Also joining the board is Simon Cox, vice president of UK advertising… Continue reading Thinkbox Bolsters Board With Senior Appointments

According to press reports this afternoon, GCap Media has made further staff redundant from its London-based Capital FM todayThe job losses follow the resignation of chief executive and former Capital Radio boss, David Mansfield, who announced his decision to leave the company last month. The radio boss will step down from his position in January… Continue reading Further redundancies reported at GCap