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ITV has announced this morning that it will work with the BBC to launch a free digital satellite service, with the working title Freesat, to complement the existing free-to-air terrestrial service, Freeview.Freesat will enable viewers to receive subscription-free digital television via satellite and will be aimed primarily at those currently unable to receive the Freeview… Continue reading ITV To Join BBC In Launch Of Free Satellite Service

Emap is preparing to plough a massive £1 million into TV advertising for its popular music station, Magic 105.4, in a bid to propel the station to the top spot in the capital.The new campaign will be the first new creative for Magic in 12 months, with a 30-second commercial created by St Luke’s. Launching… Continue reading Magic Targets London’s Top Spot With £1 Million Push

Video Networks Ltd (VNL), provider of London’s on-demand TV and broadband service, HomeChoice, has announced its plans to roll out ADSL2+ technology across its network, vastly increasing its internet connection speeds and the range of services available to customers.The move, made following formal approval of ADSL2+’s technical specification, will allow the company to offer more… Continue reading HomeChoice Sets Out Next Generation Network Plans

Kelvin MacKenzie has been appointed as executive chairman to publishing company, Highbury House Communications, ending months of speculation over the former Sun editor’s plans for the future.The move follows MacKenzie’s purchase of 15,500,500 ordinary shares in Highbury last month, bringing his stake in the company to 19.82% and fuelling industry speculation over his ambitions for… Continue reading MacKenzie Secures Chairman’s Role At Highbury

Two iconic men’s magazines will join forces this month in a six-figure cover sales promotion, as IPC’s Loaded joins the biggest name in adult entertainment, Playboy, in launching the brand’s latest online offering.The move will see the October issue of Loaded flagged as The Playboy UK Issue, with an array of editorial and promotional activity… Continue reading Loaded Set For Playboy Plug

Carat, part of Aegis Group plc, has slightly upgraded its 2005 global advertising expenditure forecast to 5.2%, up from the previously predicted 5%, with the increase primarily driven by growth in Asia. At the current growth rate the Asian advertising market is thriving and is predicted to overtake Europe in spend by 2008. Carat has… Continue reading Carat Upgrades 2005 Global Adspend Forecast To 5%

HDTV is set for a massive uptake, with 28.6 million high-definition television sets predicted to be in homes world-wide by the end of 2005, increasing to a massive 106.2 million by 2010, according to the latest report from Informa Telecoms & Media. The new research forecasts the US to have 16.5 million HDTV homes by… Continue reading HDTV To Reach 106.2 Million By 2010

Interactive television looks set for substantial growth, with a new study from Kagan Research forecasting 69 million digital subscribers to be equipped with interactive platforms by 2009, representing more than half of the television households in the US. According to Kagan, interactivity is expected to expand either through growth of the installed base of set-top… Continue reading Interactive TV To Hit 69 Million In US By 2009

Hachette Filipacchi UK’s new Psychologies magazine launches tomorrow, offering readers a glossy insight into the lives of “Third Wave Women”, with editorial reflecting a female reader whose needs are not currently met by other women’s magazines.The magazine is the first to create a new “Positive Living” section and gives readers a barrage of features on… Continue reading Hachette’s Psychologies Launches Tomorrow

The BBC has announced plans to trial electronic labelling of programmes to protect viewers using its online services from inappropriate content.The move, which comes ahead of the launch of the Corporation’s on-demand software, MyBBCPlayer, will protect those viewing online programme streams through passwords for ‘challenging’ content, featuring strong language, scenes of a sexual nature or… Continue reading New Ratings System To Protect BBC Online Viewers