The Financial Times was one of the high-flying titles during the six months to November, adding 16% to its readership year on year and notching up a total of 450,000 according to the latest NRS figures.The increase shows the paper performing well despite reports earlier this month that at least 20 journalists will leave the… Continue reading NRS National Newspaper Round-Up
Golden Wonder is teaming up with the leading provider of SMS marketing services, Text Marketer, to launch one of the biggest ever prizes via an on pack SMS competition, offering Golden Wonder customers the chance to win one of 25 Beetle convertibles.The competition called “Crack the Keycode” will see consumers play to win one of… Continue reading Golden Wonder And Text Marketer Team Up To Offer SMS Competition
Cable and Wireless owned broadband provider, Bulldog is introducing the first pay as you go 4 Megabits per second broadband plus service, enabling users to pay only for the time they spend online.Bulldog has introduced two new services, Start@ctive and Call@ctive, which are specifically designed for the budget conscious home user, offering the benefits of… Continue reading Bulldog Introduces Fastest Pay As You Go Broadband Service
The online sister publication of Hello magazine, hellomagazine.com has forged two new partnerships with broadband providers ntlworld.com and tesco.net, to provide celebrity news to millions of additional internet users.The new partnership with ntl, which also provides virtual internet service provider provision for tesco.net, will allow users to receive celebrity news on their most visited pages.… Continue reading hellomagazine.com Strikes Deal With ntlworld and tesco.net
The Institute of Practitioners in Advertising (IPA) has awarded its BOB awards (Best of the Best) to five agencies for producing consistently outstanding work throughout 2004.Bartle Bogle Hegarty was awarded Best Creative Agency for a large company, while Wieden + Kennedy was awarded the Best Creative Agency for a small firm, after its work on… Continue reading IPA Announces BOB Awards
Guardian media group (GMG) owned radio station, 100.4 Smooth FM is launching on Sky Digital later this month, giving it a country-wide broadcast reach. The station, which currently services the north west of England, will be available on channel 878 from Valentines Day, 14 February.The latest audience research, released last week, reveals that quarter four… Continue reading Smooth FM To Broadcast Nationally
Media and communications group, Aegis has announced the appointment of Robert Lerwill as chief executive, taking over from Doug Flynn who has held the position since 1999. The current chief executive of Aegis, Doug Flynn, will be joining Rentokil Initial as chief executive. During his time at Aegis, Flynn proved instrumental in developing the management… Continue reading Aegis Announces New Chief Executive
BT unveiled a set of proposals to stimulate the UK’s telecoms industry, claiming that lower wholesale prices, faster broadband services and transparent, highly regulated access to its local network will provide faster and more exciting services to consumers and businesses.The proposals have been made in response to the latest stage of Ofcom’s Strategic Review and… Continue reading BT Proposes Transparent Broadband To Avoid Break-Up
Mobile marketing is predicted to rocket in popularity in 2005, with the coming year forecast to be the “breakout year for mobile marketing” according to a recent report by US analysts eMarketer.eMarketer’s new report, “Mobile Marketing and M-Commerce”, plots three potential scenarios for the spending growth for wireless advertising and marketing over the next five… Continue reading Mobile Marketing Forecast To Rocket Over Next Two Years
New research from the Institute of Practitioners in Advertising (IPA) has revealed that the advertising industry is dominated by young white people, with just under 50% of agency employees aged under 30.The IPA’s 2004 Agency Census states that the mean age of workers in the nation’s media agencies is 33.6, with 19% aged over 40… Continue reading Research Reveals Half Of Agency Employees Are Under 30
