The Institute of Practitioners in Advertisers (IPA) has launched a Valentines message board raising money for NABS, the charity for the marketing communications industry, providing support for anyone working in advertising, design direct marketing, media planning, buying and sales, public relations and sales promotion.Media folk can post a message on the IPA website for £5.00… Continue reading IPA And NABS Gear Up For Valentines
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Internet provider AOL is the latest British internet service provider (ISP) to double the speed of its broadband products without charging online customers more. The following six months will see the company rolling out the upgrade to its 750,000(ish) UK broadband users.The increase of speed in the online technology coincides with AOL UK’s new distribution… Continue reading AOL To Double Broadband Speed At No Extra Cost
Government regulatory body, Ofcom, has announced that ITV will be allowed to reduce its non-news regional output, allowing the commercial broadcaster to concentrate on more revenue-generating commercial programming.The long awaited review of the Public Broadcasting report, published by Ofcom today, has given ITV a new remit that, once the digital switchover begins, will require just… Continue reading ITV To Cut Non-News Broadcast By Half
The preview issue of Emap’s much anticipated first UK women’s weekly Grazia, was launched today, offering its readers a mix of fashion, news and celebrity gossip in a fast weekly format, contending with the larger monthly glossies.Advertisements are, in the main, of an aspirational nature; Giorgio Armani, Tod’s, Dolce & Gabbana and Versace all grace… Continue reading Emap’s Grazia Hits Shelves
Channel 4 has welcomed the Government media watchdog Ofcom’s strong endorsement of the channel’s public service role and future strategy, as stated in the much anticipated Public Service Broadcasting Review, published earlier today.Responding to the report, Andy Duncan, chief executive of Channel 4 said: “This report contains everything that Channel 4 was asking for. Ofcom… Continue reading Channel 4 Welcomes Ofcom’s Support
International media group, Pearson’s flagship publication, The Financial Times has announced that it will launch its annual Lunch with The FT promotion this Saturday, 12 February.The national promotion, sponsored by British Airways, involves 150 ‘hand-picked high quality restaurants offering special lunches for £12.50 or £15 and is part of a special 16 page colour food… Continue reading Financial Times Launches Lunch Promotion
Confidence in the European media industry looks set to continue this year, indicating that the mergers and acquisitions (M&A) arena will be worth watching in 2005, according to a new PricewaterhouseCoopers report released yesterday. PwC, the audit and corporate finance group, is anticipating in excess of 110 transactions in 2005,compared to the number of deals… Continue reading Confidence In European Media To Fuel M&A
The Advertising Association’s (AA) forecasting skills have today been criticised by IPC Media, warning that the industry body’s advertising expenditure predictions could be misleading. Questioning the Association’s ability to make accurate forecasts, in a letter written to Media Week, Christina Hartley, IPC’s group ad marketing director, says: “The latest 2005 figure for the sector [consumer… Continue reading AA Forecasting Criticised By IPC
The start of 2005 saw independent media communications specialist, Carat, releasing its global advertising growth forecasts for the coming year. The agency group predicts that global advertising expenditure will grow by 4.9%, as advertisers show few signs of cutting media budgets. However, Carat cautions that while the market is currently healthy, the price of oil,… Continue reading INSIGHTanalysis: Media Healthcheck – January 2005
Media and communications group, Aegis has announced the appointment of Robert Lerwill as chief executive, taking over from Doug Flynn who has held the position since 1999.Lerwill, who will take over the role in late March, is currently a non-executive director of Aegis, joining the Group’s board in 2000. Prior to working at Aegis, Lerwill… Continue reading Aegis Announces Successor To Flynn
