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The Barclay brothers are not expected to face a public interest regulatory test over their acquisition of the Daily Telegraph, meaning that final clearance for the £665 million deal is now just a formality.It is understood that senior executives at the media super-regulator Ofcom do not expect to be asked by Trade and Industry Secretary… Continue reading Telegraph Take-Over To Escape Public Interest Test

Nielsen//NetRatings has secured Norwich Union Life Direct as the first brand to use its new AdIntelligence service, which allows advertisers to asses the success of banner, pay-per-click and email marketing as part of their online promotional campaigns.The new service claims to be able to provide Norwich Union with a complete overview of its online activity… Continue reading Nielsen//NetRatings Rolls Out Online Intelligence System

The Newspaper Society has launched a high-profile marketing campaign to highlight the strengths of the regional press as an advertising medium, in an attempt to build on its recent successes and attract more companies to the sector.The Newspaper Society claims that local press is the only above-the-line medium to have increased advertising revenue every year… Continue reading Newspaper Society Launches Advertising Campaign

A controversial radio commercial for Somerfield received the most national press coverage during July after sparking a raft of complaints from gay rights campaigners over its use of the word ‘faggot’.The ad featured a fed-up husband complaining that his wife served up the same meals every week. When she told him it was Friday so… Continue reading Risky Somerfield Ad Attracts Most Newspaper Coverage

eMarketer predicts that US online advertising spending will hit $18.5 billion by 2008, with this year setting a record high of $9.1 billion – topping the previous high set in 2000 by $1 billion. According to the Ad Spending In The US report, 2004 will signal the second year of four predicted straight years of… Continue reading Record High Predicted For US Online Ad Spending

Almost half of worldwide mobile users have internet access on their telephone but actual usage of the wireless internet is yet to match penetration levels, according to the July 2004 Mobinet report. Currently, Japan is leading the race for internet-enabled mobiles with nearly 80% penetration, with Europe at 47% and North America trailing in mobile… Continue reading Usage Of Mobile Wireless Internet Does Not Match Penetration

The online gaming industry is finally here as a true mass market and is expected to generate revenues of $9.8 billion by 2009, as broadband acts as the driving force, says an industry research group. According to DFC Intelligence, the online gaming market in 2003 generated $1.9 billion but high hopes are now pinned on… Continue reading Online Gaming Industry Reaches The Masses

Internet advertising is quickly overtaking television, says a new survey from a UK online marketing solutions group, as half of the respondents admitted that they prefer to avoid television advertisements. The study from TradeDoubler says, that online advertising has gained mass-market penetration and confirms that 84% of internet users have responded to an online advertisement.… Continue reading Internet Advertising Set To Overtake TV’s ‘Intrusive’ Ads

Online advertising is the new driving force behind broadband, according to a new report, with many internet users being encouraged to switch to high-speed connections as a result of web-site marketing. A report from dealgroupmedia says, the surge in sales caused by internet advertising even oustrips the overalll growth of broadband. During an internet campaign… Continue reading Online Ads Are Driving Broadband Subscriptions

Paid search spending in the US will more than double by 2009 to $5.5 billion but as this market matures, growth is expected to slow down, says a new report from a US research group. According to Jupiter Research, advertisers are expected to spend $2.6 billion on search by the end of this year and… Continue reading US Paid Search Spend To Double By 2009