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ITV Sales has strengthened its advertiser relationships team with two key appointments ahead of plans for a major client marketing drive to improve its image.ITV has hired two senior account directors and is looking for another high-profile agency figure to head the twelve-strong team, which was created following the merger of Carlton and Granada to… Continue reading ITV Raids Agencies To Bolster Advertiser Relationships Team

Emap is to become the first magazine publisher to strip out bulk sales figures for its consumer titles as part of move to increase transparency in next week’s Audit Bureau of Circulations release.The company will submit only ‘active purchase’ data for its portfolio of magazines, which fall into the Emap Consumer Media, Emap Performance and… Continue reading Emap Strips Out Bulk Sales Figures For Consumer Titles

Women’s monthly Elle will slim down this summer as publisher Hachette Filipacchi creates a new-look travel edition of the popular fashion and beauty title to entice busy readers to adopt it as part of their hectic lifestyles.The new edition will carry the same content as its parent title, and will be available at all travel… Continue reading Hachette Slims Down Elle For Travel Size Edition

French advertising giant, Havas, has today posted only a small increase in organic revenue for the second quarter of 2004, despite improved conditions in the UK and European markets.Group revenues, after currency rate adjustments, were up by only 0.6% to €393 million for the period March to June 2004, after being dogged as expected by… Continue reading Havas Revenues Held Back By Poor Growth In United States

ITV Sales has launched what it claims is a media first for television by collaborating with Carat and Buena Vista International to create a cross-media sponsorship package including movies and an interview with a Hollywood director.The deal has spawned an event dubbed Two Nights of Night by ITV, focusing on the work of film director… Continue reading ITV Creates Cross Promotion First With Movie Tie-In

Clear Channel-owned Taxi Media is launching an innovative new data capture product that will allow advertisers to create a highly targeted list of potential customers.The new initiative will allow clients using the company’s tip-seat advertising format to choose ones with special slots for taxi passengers to deposit their business cards. At the end of the… Continue reading Data Collection On The Cards For Taxi Advertising

Cross-media heavyweight Emap has announced the appointment of Gary Hughes as chairman of its digital radio and television division with effect from 1 September.As head of the Emap Performance division, Hughes will assume responsibility for extending the company’s brand strategy and extending its use of cross-media initiatives. He will also retain his current role as… Continue reading Hughes Appointed Chairman Of Emap Broadcast Division

Consumers now spend more money on media than advertisers, signaling a fundamental shift in the economics of the media industry, says a US based media merchant bank. The shift, which occurred during 2003, is now just coming to light says Veronis Suhler Stevenson and reflects that advertising is no longer the primary business model for… Continue reading Consumers Overtake Advertisers In Media Spending

By 2008, over 10% of all US broadband subscribers will be receiving voice calls over high-speed internet connections, driven by lower costs and technological advances in this market, says a new report from In-Stat/MDR. As broadband companies continue to add thousands of new lines each month, the US broadband IP telephony market looks set to… Continue reading Voice Calls Over Broadband Set For Growth

Sir Martin Sorrell has said that the challenges faced by newspaper and magazine publishers ‘is getting greater and greater’ as internet advertising continues to grow and accelerate. Speaking to the Independent Review, the chief executive of the world’s second largest advertising and marketing services group WPP said, he is intrigued by the forecasts about interactive… Continue reading WPP’s Sorrell Warns Of Internet Pressure On Papers And Magazines