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Popular drinks brand Bacardi has handed a massive national poster campaign to large-format outdoor specialists MegaPoster, spearheaded by a four site package in Manchester, Leeds, Liverpool and Bristol.The campaign will run throughout August and continues the FMCG brand’s established ‘Welcome to the Latin Quarter’ marketing theme. There will be a total of eight sites employed… Continue reading Bacardi Picks MegaPoster For Outdoor Marketing Blitz

Wanadoo, the UK’s largest internet service provider, has secured a long-running distribution deal with computer manufacturer and retailer Time Group.The three-year deal will see Wanadoo, which recently rebranded from Freeserve, become Time Group’s exclusive internet provider, meaning that computers bought from the company’s 140 UK retail outlets and direct channels will come pre-loaded with its… Continue reading Wanadoo Partners With Time Group For Distribution Deal

ITV has today revealed that its new digital channel for older viewers, ITV3, will launch in November as a free-to-air offering showcasing Hollywood movies and classic dramas such as Cold Feet and Inspector Morse.It is thought that ITV’s third mainstream channel, targeting upmarket viewers over the age of 35 with an appetite for drama, will… Continue reading ITV3 To Launch As Free-To-Air Offering In November

Ipod toting gadget fanatics will soon have a new title to keep them abreast of the latest in entertainment and technology as magazine giant Haymarket Publishing prepares to launch a monthly magazine catering for tech-savy entertainment junkies.The title will be headed by Tom Dunmore, currently editor of Haymarket title Stuff, who moves to the as… Continue reading Haymarket Readies Title To Appeal To Ipod Crowd

BSkyB has today unveiled that profits for the year ending 30 June 2004 climbed by a staggering 65% to £600 million, despite the group once again failing to meet its self-set goal of adding 100,000 new subscribers a quarter. The satellite provider also posted a healthy revenue gain, up 15% to £3.7 billion. However, it… Continue reading Sky Profits Rocket Despite Slowing Subscriber Rates

Consumer spending in the United States fell by 0.7% in June – the largest drop since September 2001, according to figures published by the Commerce Department. As reported in today’s Financial Times, US government statisticians have estimated that the economy grew slower than expected, up only 3% during the second quarter, owing to a 1%… Continue reading US Spending In June Matches Decline Of 2001

Ed Meyer, chairman and chief executive of Grey Global, could be in a for a $34 million cash payout if he succeeds in selling the advertising group for $1.3 billion. According to a report in The Times today, Meyer, 76, who has been Grey’s chief executive since 1970 is also thought to be entitled to… Continue reading Meyer Set For $34 Million Payout After Sale Of Grey

French advertising giant, Havas, has today posted only a small increase in organic revenue for the second quarter of 2004, despite improved conditions in the UK and European markets. Group revenues which were up by only 0.6% to â‚Ź393 million, after currency rate adjustments for the period March to June 2004, were dogged as expected… Continue reading Havas Revenues Held Back By Poor Growth In United States

ITV saw a slight rise in share price yesterday amid a poor performance by its peers. The broadcast giant climbed by 0.24% to close at 104žp in what was a tricky day’s trading yesterday, following a pledge to shareholders by company chairman Peter Burt that chief executive Charles Allen was not about to be ousted… Continue reading Sharewatch: ITV Rises As Burt Puts Confidence In Allen

Competition in the fledgling men’s weekly magazine market looks set to hot up later this year with news that Richard Desmond’s Express Newspapers is planning the launch of a new title provisionally called KO!.A spokesman for the publisher’s parent company, Northern & Shell, confirmed this morning that the name KO! was registered last month in… Continue reading Desmond To Knock Out Competition In Men’s Weekly Market