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The BBC has signed handcare manufacturer Atrixo as the exclusive sponsor of its Gardeners’ World Gardens To Visit Guide to go on sale with the June edition of Gardeners’ World Magazine.The promotion will see Atrixo receive coverage through a double page advertorial inside the guide and two cover advertisements. Branded promotional packaging of the magazine… Continue reading BBC Signs Atrixo As Partner For Gardens Guide

Hollinger International announced last night that it had revisited plans for sale of the entire company and has decided to focus on disposal of the UK subsidiary; including The Daily Telegraph, The Sunday Telegraph and The Spectator magazine.The three British titles are reported to have attracted offers between £600 million to £700 million.After the corporate… Continue reading Hollinger Disposal To Focus Solely On UK Assets

Media agencies are increasingly looking to the industry standards in place for measuring electronic media to justify their online buying decisions, according to new research from ABC Electronic.The independent study, carried out by Benchmark, shows that 90% of media buyers want independent third party verification of a website’s traffic claims when planning their online media… Continue reading Media Buyers Support Increasing Online Accountability

Satellite giant Sky has announced an expansion of its portfolio of interactive channels with advertisers now able to screen interactive campaigns on The History Channel and The Biography Channel.The channels will be added to Sky’s current line up from this week, offering advertisers the option to offer product information, brochures or sample products to Sky’s… Continue reading Sky Expands Interactive Advertising Portfolio

The Times has announced the appointment of Peter Bale to the newly created position of editorial director for the newspaper’s Times Online internet site.Bale joins the Times with a strong publishing and online background. He has held high level positions with Reuters and was senior editor for FT.com. His new role will see him take… Continue reading Times Appoints Director To Oversee Online Output

The Daily Telegraph has announced it is to be the headline sponsor of this year’s Canary Wharf Motorexpo covering the event with cross media sponsorship in newspapers and across relevant TV events.The deal will see Motorexpo branding on the Telegraph‘s ITV1 Formula One idents during May and June will also feature in-paper competitions and promotions.The… Continue reading Telegraph Gears Up For Motorexpo Sponsorship

Media stocks in general saw a good day’s trading yesterday, with only two exceptions to the rule. GWR in particular performed well, rising by 4.29% to close at 455˝p following the group’s announcement that pre-tax profits had risen to £17.1 million for the year, as advertising revenues grew by 8.4% to £125.6 million (see GWR… Continue reading Sharewatch: GWR Climbs As Media Stocks Bounce Back

Aegis shareholders yesterday rejected the remuneration packages put forward by the media buying and research firm that would see its chief executive, Doug Flynn, receive a £2.35 million pay-off.At yesterday’s annual general meeting, the National Association of Pension Funds, led shareholders of the media buying agency to vote against the severance payment, which would see… Continue reading Aegis Boss Has Pay-Off Turned Down By Shareholders

Young opinion forming groups have been identified as the prime target for advertisers by a new study from ROAR, the collaborative research group run by the Guardian, Channel 4, Emap Advertising and OMD UK.According to the research, which was unveiled at the DMA Target Youth Conference today, young audiences can be broken down into three… Continue reading ROAR Talks Up Word Of Mouth Youth Advertising

The influential House of Commons health committee has launched a scathing attack on the advertising industry for its ‘cynical exploitation’ of pester power in the promotion of junk food to children.In a wide-ranging report into the growing problem of obesity, the committee deplored ‘relentless’ promotional campaigns which explicitly aim to undermine parental control by exploiting… Continue reading Advertisers Grilled Over Relentless Junk Food Promotions