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Confidence among Britain’s marketers has reached one of its highest ever levels and those in the business are certain the recession has finally come to an end, revealed a new survey from the Chartered Institute of Marketing (CIM). After an uncertain and hesitant recovery, UK marketers are now planning to invest to make the most… Continue reading UK Marketing Recession Is Finally Over, Says CIM Study

Nearly half of US advertisers expect their budgets to increase in the next year, according to a survey carried out by the Association of National Advertisers (ANA). As reported by Merrill Lynch, the latest ANA survey reveals that 49% of US advertisers expect to increase their advertising budgets this year, while 44% remain the same… Continue reading Half Of US Advertisers Set To Increase Ad Budgets

UK Ad Spend Increases By 4.8% In First Quarter Of 2004 14.06.04 The Advertising Association today announced that the advertising market in the UK continues on the road to recovery as the first quarter of 2004 grew by 4.8% (current prices), the strongest growth since the end of 2002. The survey carried out by the… Continue reading UK Ad Spend Increases By 4.8% In First Quarter Of 2004

WPP saw its share price dip by 1.34% yesterday to close at 551p ahead of news of a long-awaited upturn in the UK advertising market. The latest figures show that the sector is continuing to recover with expenditure rising by 4.8% in the first quarter of 2004 (see UK Adspend Increases By 4.8% In First… Continue reading Sharewatch: Buoyant Advertising Market Fails To Boost WPP

The Government has announced the appointment of an independent panel to oversee the BBC’s charter review, featuring six media heavyweights who will advise Culture Secretary Tessa Jowell on key issues throughout the process.The panel was agreed with Terry Burns, Tessa Jowell’s independent advisor on the charter review, and includes Trinity Mirror chief executive Sly Bailey,… Continue reading Government Finalises Panel for BBC Charter Review

The worst advertising downturn in living memory has finally come to an end and marketing spend is predicted to increase by the largest margin ever recorded, according to new research from the Chartered Institute of Marketing.The latest Marketing Trends survey of more than 100 leading media professionals suggests that confidence amongst British marketers has reached… Continue reading Recession In UK Marketing Finally Comes To An End

Earlier this month media super-regulator Ofcom published its first report on the contract rights renewal system set up to prevent the newly merged ITV from monopolising the market for airtime sales. With this is mind, Geoffrey Russell, director for media affairs at the IPA, looks at how the remedy has been working…For anyone involved in… Continue reading NewsLine Column: Contract Rights Renewal – So Far So Good

The Advertising Association today announced that the advertising market in the UK continues on the road to recovery with expenditure rising by 4.8% in the first quarter of 2004, the strongest growth since the end of 2002.The survey carried out by the World Advertising Research Centre revealed that total UK advertising expenditure for the last… Continue reading UK Adspend Increases By 4.8% In First Quarter Of 2004

ITV1 saw its average share of weekly viewing in all homes dip by more than 2% points year on year during May to just under the 26% mark, amid fierce competition from commercial rivals Channel 4 and Five.The start of high-profile reality-TV shows Hell’s Kitchen at the end of May did little to boost ITV,… Continue reading Digital Television Round-Up – May 2004

The Telegraph Group has secured an innovative deal with wine brand Jacob’s Creek to broadcast the forthcoming Wimbledon tennis tournament on a giant screen at London’s Canary Wharf.In addition to the giant screen, the Daily Telegraph will include an eight-page Wimbledon supplement next Monday and a preview of the tournament entitled John McEnroe’s Wimbledon Guide… Continue reading Telegraph Nets Sponsor For Tennis Television