The majority of television viewers with personal video recorders (PVRs) often do not watch the commercials, according to an ongoing study by Jack Myers Report.Also On MediaTel Insight Today…Liberty Leaves VUE Auction As Shortlist Is NarrowedLiberty Media has become the latest group to withdraw from the bidding process for Vivendi Universal’s US entertainment assets, following… Continue reading MediaTelINSIGHT: PVR Users Avoid Ads, Finds Myers Survey
Click through rates for email marketing campaigns are on the increase, despite the growing backlash against spam, according to new research from DoubleClick. The digital marketing agency’s latest Ad Spend Report, for the second quarter of 2003, shows that click-through rates on email marketing material have risen to 8.3%, up from 7.5% in the same… Continue reading Email Marketing Click-Throughs Rise Despite Spam Concerns
The majority of television viewers with personal video recorders (PVRs) often do not watch the commercials, according to an ongoing study by Jack Myers Report. In what is an increasingly worrying trend for the media and advertising industries, Myers’ survey has again shown that only a small minority of PVR users reguarly watch the ads… Continue reading INSIGHTanalysis: PVR Users Regularly Avoid Ads
The long awaited recovery in the advertising economy is imminent with all the factors in place to ensure an upturn in spending in 2004, according to WPP boss Sir Martin Sorrell. Sir Martin, whose pronouncements carry considerable weight, has consistently forecast that the advertising industry would experience a ‘bath-shaped’ recovery with 2004 seen as the… Continue reading Ad Market Begins To ‘Climb Out Of The Bath’, Says WPP
Leading cable companies around the world are proving highly successful in the broadband sector, often attracting more customers and generating higher revenues than telecommunications companies offering DSL services in the same markets. According to a survey by Point Topic cable operators have already signed up a high proportion of their customers to internet services, often… Continue reading Cable Companies Perform Strongly In Broadband Markets
US local television revenues were essentially flat in the first half of the year, rising by just 0.2%, according to the latest figures from the Television Bureau of Advertising (TVB). The second quarter, which showed no growth, was slightly weaker than the first, which rose by 0.3% (see US Broadcast TV Sees Flat Revenues In… Continue reading US Television Revenues Nudge Up 2.1% In H1
Carlton and Granada were seen in focus yesterday, down 0.43% and 0.72% respectively, as their proposed merger entered its final stage. The Competition Commission has sent its report on the deal to the Department Of Trade and Industry.Elsewhere, WPP was seen in the spotlight after a PR disaster saw the company included on the Burma… Continue reading Sharewatch: ITV Partners Fall Ahead Of Merger Decision
The Institute of Practitioners In Advertising (IPA) has relaunched its website, with a complete new look which is designed to improve access to key information.The new site, which has been developed by MediaTel Group, has a range of new features designed to increase usability. The single homepage has been replaced by 28 specially customised pages… Continue reading IPA Unveils Relaunched Website
Some of the broadcasting industry’s biggest names will gather in Edinburgh this weekend for the annual Media Guardian International Television Festival, which begins later today.This year’s event will see BSkyB chief executive, Tony Ball, deliver the keynote MacTaggart Lecture and Chris Albrecht’s Worldview Address will provide British audiences with the first opportunity to hear the… Continue reading Industry Bigwigs Gather For International TV Festival
Carlton has secured Danone Activia Yoghurt to sponsor its new 10-part drama series, Sweet Medicine, which is to be broadcast this autumn.The sponsorship deal, which is worth over £600,000, will begin on 4 September and will include a research tracking study to assess the effectiveness of the campaign. The sponsorship will include break bumpers and… Continue reading Danone Sweetens Up Carlton Drama
