The US internet advertising industry reported the second consecutive quarter of growth for the first three months of 2003, with revenues rising 11% year on year, according to new estimates from the Internet Advertising Bureau (IAB), compiled by PricewaterhouseCoopers (PwC).Also On MediaTel Insight Today…UK Media Companies Upbeat On RecoveryThe war-induced anxiety that characterised the first… Continue reading MediaTelINSIGHT: US Internet Adspend Jumps In Q1
Advertising revenues at the Telegraph Group dropped by almost 12% in the second quarter as the downturn in the recruitment sector persisted.The group, which publishes the Daily Telegraph and the Sunday Telegraph said that operating profits were down by £2.1 million to £76.2 million in the three months to June. The two titles saw ad… Continue reading Ad Revenues Plummet At The Telegraph
The war-induced anxiety that characterised the first half of 2003 has now passed and UK media firms are becoming increasingly sure that a revival in the advertising economy is imminent. The quarterly survey of media companies carried out by the MediaGuardian and NOP found that almost a quarter expect growth in UK adspend over the… Continue reading UK Media Companies Upbeat On Recovery
The US internet advertising industry reported the second consecutive quarterly rise in revenue for the first three months of 2003, up by 11% year on year, according to new estimates from the Internet Advertising Bureau (IAB), compiled by PricewaterhouseCoopers (PwC). This is the first time in two years that two consecutive quarters have shown rising… Continue reading US Internet Adspend Jumps By 11% In First Quarter
By the end of 2003 there will be more than 150 million mobile phone subscribers in the US but the rate of growth is expected to slow, according to eMarketer. The research firm calculates that wireless subscriptions will increase by 8% to 151.4 million this year but saturation point is fast approaching. It is estimated… Continue reading Mobile Phone Growth Slows In The US
Global sales of camera phones are set to rise to more than 50 million by the end of 2003, according to a new study from analyst firm ARC Group. The report, Future Mobile Handsets 2003-2008 claims that existing mobile phone users will drive growth as they trade in their current handsets for new feature-rich models.… Continue reading Camera Phone Sales To Double In 2003
Despite their growing numbers, most people in the UK are still unfamiliar with the function of wireless hotspots, according to a recent survey. A poll carried out by Mori on behalf of Packard Bell found that just 29% of home PC users were aware that wi-fi hotspots were places where people can connect to the… Continue reading Brits Still Nonplussed By Wi-Fi
The availability of video on-demand (VOD) services on cable television platforms is rapidly increasing in the US, with around 40% of operators already offering some VOD content, according to new research from InStat/MDR. The report says that as of mid-2003, almost 4 million cable TV subscribers were regularly using the service to watch films, packaged… Continue reading Video On-Demand Gathering Pace, Says InStat
The ASA has censured a promotion in The Sun newspaper after readers complained it was misleading.The promotion was headlined “Do you have the knowledge, £100,000 to be won” and offered readers the opportunity to win a cash prize by selecting the correct answer on a special Sun gamecard.The competition promised a £5,000 cash prize to… Continue reading ASA Upholds Complaints Against Misleading Sun Ad
The market remained in good form yesterday and Pearson, owner of the Financial Times, rose by 2.83% on bullish sentiment.Elsewhere, WPP rose 1.88% despite warnings that the advertising group’s upcoming results may be below analysts expectations (see WPP Puts Faith In The Future).Broader market sentiment remained bullish despite a decline in the University Of Michigan’s… Continue reading Sharewatch: Pearson Rises On Positive Sentiment
