Emap Advertising has secured Nokia as a major client for its recently launched youth-targeted sales package, OneNation.The deal will see the new Nokia 3300 music phone promoted across Emap’s Kiss, Smash Hits, Friday Night Kiss and Big City Network, enabling the brand to target radio listeners under the age of 35 on a national scale.Nokia… Continue reading Emap Secures Nokia For OneNation Ad Push
FHM is to return to TV advertising this autumn with a six-figure campaign designed to strengthen its position in the men’s lifestyle magazine market.The campaign, created by NMI, will focus on the magazine’s successful High Street Honeys competition to find Britain’s 100 sexiest undiscovered women and turn one of them into a coverstar.The promotion, which… Continue reading FHM Returns To TV Advertising With Six Figure Campaign
Hollinger International, the US-based publisher of the Daily Telegraph and the Sunday Telegraph, has issued a profits warning. The costs of a special investigation into executive payments are being blamed for a prospective shortfall of 17%.In a US regulatory filing, Hollinger said that operational income for the full year would be in the $54 million… Continue reading Financial Probe Impacts On Hollinger Profits
The Independent Television Commission has refused to censure an ad for Fosters larger, despite receiving complaints from 184 viewers.The ad featured camcorder footage of ‘Big Doug’ doing a bungee jump over a river. He then gets his head bitten off by a crocodile, leaving his headless body and arms waving above the river.The image is… Continue reading ITC Refuses To Censure Controversial Bungee Jump Ad
Future Publishing has appointed Jacquie Duckworth as advertising director for its London-based magazines, following the creation of separate directorial roles for its London and Bath offices.Duckworth previously worked as an advertising director at Emap Esprit and has also held a succession of senior advertising roles at IPC Media, John Brown Citrus Publishing, Cube3 Publishing, Cedar… Continue reading Future Publishing Appoints New Ad Director
Granada Enterprises has secured Burton’s Wagon Wheels as the six-figure sponsor of ITV1’s football preview show, On The Ball, for the second year running.The deal, which launched last weekend to coincide with the start of the new Premiership football season, includes full broadcast sponsorship of the Saturday lunchtime show fronted by Gaby Logan, as well… Continue reading Wagon Wheels Keep On Rolling With ITV’s On The Ball
WPP is expected to announce a fall in profits for the first half of 2003, when it issues interim results this week, but there is growing confidence that the advertising industry is emerging from recession.According to a report in The Observer, WPP’s chief executive Martin Sorrell does not foresee any recovery until late-2004 but there… Continue reading WPP Puts Faith In The Future
The media and communications industry in the US remains on track for recovery over the next four years, despite a small set-back resulting from the war in Iraq and the outbreak of the Sars virus. The growth of 2002, albeit patchy, has strengthened during the first half of 2003 and there will be an increase… Continue reading MediaTel Insight: US Media And Communications Forecast
WPP is expected to announce a fall in profits for the first half of 2003, when it issues interim results this week, but there is growing confidence that the advertising industry is emerging from recession. According to a report in The Observer, WPP’s chief executive Martin Sorrell does not foresee any recovery until late-2004 but… Continue reading WPP Puts Faith In The Future
Comcast, the US cable giant, has announced that it will not be bidding for the US entertainment assets of Vivendi Universal. Following a meeting on Wednesday, Comcast executives have decided not to make a formal offer. This represents a blow to Vivendi which is hoping to raise up to $14 billion from the sale of… Continue reading Comcast Not In The Running For VUE
