New research has revealed US brands are still rated as the coolest and most popular, suggesting the growth of anti-American sentiment following the Iraq conflict may have been overblown.According to the study, which was compiled by the Brand Council, MTV is the coolest media and entertainment brand, Coca-Cola is the coolest drink and DKNY is… Continue reading Research Shows Coca-Cola Is Still The King Of Cool
Hachette Filipacchi is extending the frequency of its Inside Soap magazine from fortnightly to weekly and is relaunching the title with a new modern look and increased editorial content.The move reflects the thriving nature of the celebrity magazine market as readers turn away from older, more traditional women’s titles in search of the latest gossip… Continue reading Hachette’s Inside Soap Goes Weekly After Celebrity Boom
The weakened economic conditions and the war in Iraq have caused the new business market to remain somewhat subdued over the last few months. The latest survey of account activity compiled by the AAR using MediaTel Group’s NewBizMoves database shows that the level of new business activity moving through UK media and advertising agencies fell… Continue reading Feature: UK Agency Business Remains Subdued
DoubleClick has secured several partnerships to expand its search engine marketing solutions for clients.The digital media group has signed reseller agreements with iProspect and TrafficLeader enabling it to provide natural search engine marketing services and paid search inclusion technology to clients looking to increase return on investment on the internet.DoubleClick claims the deals will help… Continue reading DoubleClick Expands Search Engine Marketing Offering
The growing spending power of school children aged between 11 and 18 is making them an increasingly lucrative market for advertisers, according to the latest study from youth research group, Vegas.The study shows that the average 13 to 14 year-old has an income of £794 per year, which is primarily derived through their regular pocket… Continue reading New Youth Research Sends Advertisers Back To School
Publicis has acquired WPP’s 25% stake in ZenithOptimedia for $75 million, thus securing full control of the media buying agency.A deal had long been on the cards as Cordiant Communications, which is now owned by WPP, had a put option to sell its holding to Publicis in January 2004 (see City News). This was brought… Continue reading WPP Sells Zenith Stake To Publicis
The availability of video on-demand (VOD) services on cable television platforms is rapidly increasing in the US, with around 40% of operators already offering some VOD content, according to new research from InStat/MDR.Also On MediaTel Insight Today…Camera Phone Sales To Double In 2003Global sales of camera phones are set to rise to more than 50… Continue reading MediaTel Insight: Video On-Demand Gathering Pace, Says InStat
Chrysalis Radio Sales has announced plans to create a dedicated brand team to offer clients integrated sales and sponsorship opportunities across its London-based speech and news stations, LBC 97.3 FM and LBC News 1152 AM.The team, which will be managed by LBC Group head, Vicky Spencer, will work out of Chrysalis Radio’s London’s sales house… Continue reading Chrysalis Launches LBC Brand Team For National Clients
Advertising revenues at the Telegraph Group dropped by almost 12% in the second quarter as the downturn in the recruitment sector persisted. The group, which publishes the Daily Telegraph and the Sunday Telegraph said that operating profits were down by £2.1 million to £76.2 million in the three months to June. The two titles saw… Continue reading Ad Revenues Plummet At The Telegraph
Publicis has acquired WPP’s 25% stake in ZenithOptimedia for $75 million, thus securing full control of the media buying agency. A deal had long been on the cards as Cordiant Communications, which is now owned by WPP, had a put option to sell its holding to Publicis in January 2004 (see Market Downturn Takes Toll… Continue reading WPP Sells Zenith Stake To Publicis
