ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September.Commentators are talking of a continued cautiousness in the advertising market partly as a… Continue reading ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley
The emergence of the ‘multichannel consumer’ – an evolutionary descendant of the online consumer – is leaving media companies with the costs of providing integrated cross-channel content with virtually no associated upswing in revenues.Also On MediaTel Insight Today…Western European Mobile Market Will Hit Saturation By 2007The number of mobile users worldwide will surpass two billion… Continue reading MediaTel Insight: Multichannel Consumers Demand More Content
The emergence of the ‘multichannel consumer’ – an evolutionary descendant of the online consumer – is leaving media companies with the costs of providing integrated cross-channel content with virtually no associated upswing in revenues. Forrester Research has identified this new consumer profile after tracking the changing behaviour and demographic of the online consumer that was… Continue reading Multichannel Consumers Demand More Content But Offer Little Revenue
US magazine advertising revenues increased by 7.9% year on year in July, reaching $1.2 billion, according to the latest figures from the Publishers Information Bureau (PIB). Whilst revenues rose, the number of advertising pages was more or less flat during the month, down 0.2% at 14,696. In the year to date, ad revenues rose by… Continue reading US Magazine Ad Revenues Climb 8% In July
The number of mobile users worldwide will surpass two billion by 2007, although the growth rate between now and then will slow almost to a standstill, according to projections from InStat/MDR. This ‘catastrophic slowdown’ comes as penetration in western Europe approaches 83.6% in 2007 – a virtual saturation point in the market. As a result,… Continue reading Western European Mobile Market Will Hit Saturation By 2007
Vodafone and BSkyB have joined Hutchison Whampoa in bidding for the rights to show Premiership football highlights on mobile phones from next year, according to reports this week. Hutchison secured the mobile rights for £35 million back in June 2001 and is keen to retain the contract in order to popularise its third generation service… Continue reading Three-Way Battle For Mobile Football Rights
The US hot-spot service market will be worth in excess of $800 million by 2007, according to a study by research firm Parks Associates. The findings are based on consumer surveys and interviews with service providers conducted for Public Hot Spots: Moving beyond Road Warriors, a recent report on the state of the Wi-Fi market… Continue reading Hot-Spot Service Revenues To Grow As Market Demand Increases
ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September. Commentators are talking of a continued cautiousness in the advertising market partly as… Continue reading ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley
ITV Partners, Carlton and Granada, were seen in focus yesterday, up 2.29% and 1.52% respectively as bullish sentiment lifted key media stocks.Elsewhere, Telewest was seen under pressure, down 14.29% on continued negative sentiment in the telecoms sector.Meanwhile, the dotcom sector was given a boost after Lastminute.com reported it was on track to make its first… Continue reading Sharewatch: ITV Partners Rise On Positive Sentiment
The Advertising Standards Authority has slammed French Connection for an email campaign promoting its branded clothes and condoms.The email offered a free pack of condoms with the first 200 online orders for t-shirts, which contained the slogans “FCUK, If You Don’t Believe In Oral Sex Keep Your Mouth Shut”, “Practise Safe Sex Go FCUK Yourself”… Continue reading ASA Upholds Complaints Against Raunchy French Connection Ads
