Aegis Media has secured a deal with Taylor Nelson Sofres to use its InfoSysTV planning and analysis tool to gain a greater insight into television audience data.The agreement, which runs until December 2006, will allow Aegis to carry out day-part, programme and spot analysis of television audience data within one integrated system, in move designed… Continue reading Aegis Moves To Enhance Planning And Buying Operations
Hi-Tech Solutions, the bar media specialist, has been selected as the sole provider of bar and washroom poster advertising for the Outdoor Advertising Association’s current promotional campaign.The Proving Outdoor Works campaign, which launched earlier this week to demonstrate the power and effectiveness of outdoor advertising (see New Campaign Uses Pop Art To Promote Outdoor), will… Continue reading Hi-Tech Cleans Up With OAA Bar And Washroom Account
BBC Magazines is planning to launch a new title into the teenage magazine market in an attempt to revive the fortunes of the increasingly crowded sector.The title, codenamed Project April, is due to launch in the autumn and looks likely to be aimed at 12-14 year-olds. Details of the launch are being closely guarded, but… Continue reading BBC To Shake-Up Teen Magazine Sector With New Launch
The Daily Mirror has unveiled a new Saturday listings magazine, called We Love Telly!, to replace the two Saturday supplements that were axed last month (see Trinity Mirror Closes Saturday Magazines To Cut Costs).The launch is the latest of a series of changes to be implemented following Sly Bailey’s strategic review of Trinity Mirror, which… Continue reading Daily Mirror Unveils New Saturday Supplement
The National Magazine Company is planning to take on rival Condé Nast’s Glamour with the launch of a special travel-sized version of its flagship women’s monthly, Cosmopolitan.The special A5 version of the magazine, which goes on sale on 18 September, will appear at a controlled number of retail outlets, including W.H Smith Travel stores and… Continue reading Cosmo Moves On Glamour With New Travel-Sized Format
Digital television is set to reach half of all homes in the US by 2005, up from 40.6% this year, according to new forecasts from eMarketer. The group predicts that there will be 56.5 million DTV households in two years time, of which 13.3 million (23.5%) will take video on-demand (VOD) services.Also On MediaTel Insight… Continue reading MediaTel Insight: Digital TV To Reach 50% Of US Homes By 2005
The addition of new broadband households slowed in the US in the second quarter of 2003 but research from Parks Associates indicates that growing frustration with dial-up is likely to boost high-speed internet take up in the coming months. A survey conducted for the national consumer study, Electronic Living @ Home found that whereas 30%… Continue reading Dial-Up Delays To Drive Broadband Adoption In H2
The latest mobile phone subscriber forecasts for more than forty countries appear below. The figures were compiled by analysts at The Research Room. Forecasts for Western European countries are available Almost 90% Of UK Population Will Use A Mobile By 2007, Says Report. Country by Country Mobile Subscriber Forecasts … Continue reading Global Country By Country Mobile Subscriber Forecasts
Digital television is set to reach half of all homes in the US by 2005, up from 40.6% this year, according to new forecasts from eMarketer. The group predicts that there will be 56.5 million DTV households in two years time, of which 13.3 million (23.5%) will take video on-demand (VOD) services. Just over ten… Continue reading INSIGHTanalysis: Digital TV To Reach 50% Of US Homes By 2005
US interactive advertising revenues will reach $8.6 billion by 2005, up slightly from this year’s anticipated $8.4 billion, according to new forecasts from GartnerG2. The group says that whilst agencies have so far been hesitant to embrace interactive formats, they are set to increase their spending over the next couple of years, almost doubling the… Continue reading US Interactive Adspend To Hit $8.6bn By 2005, Says GartnerG2
