Almost 40% of companies are planning to increase their marketing and sales operations as business confidence returns to Britain, according to new research from the Chartered Institute Of Marketing (CIM).The latest Marketing Trends Survey suggests the economy has enjoyed a powerful boost since the end of the war in Iraq, with businesses predicting that a… Continue reading Survey Shows Business Confidence Is Returning To Britain
The Outdoor Advertising Association has today launched its biggest ever advertising campaign to promote the medium.The Proving Outdoor Works campaign, which has three executions all carrying the line ‘For Impact Posters Are Invincible’, has been created by AMV BBDO to demonstrate the power and effectiveness of outdoor advertising.The six-figure campaign is supported by the largest… Continue reading New Campaign Uses Pop Art To Promote Outdoor
The latest NRS figures for the six months to June 2003 reveal a less than impressive period for the Daily Mirror, which saw readership decline by 11.6% year on year to below the 5 million mark.Trinity Mirror recently announced a raft of job cuts across the Daily Mirror‘s editorial division and closed its M and… Continue reading NRS National Newspaper Round-Up – June 2003
ITV came out on top on Saturday night in the battle of the reality TV talent shows, as Pop Idol peaked with more than 2 million more viewers than its rival Fame Academy on BBC1.Audiences for the first instalment of the new series of Pop Idol, which saw the latest batch of hopefuls attempt to… Continue reading Pop Idol Comes Out Top Of Reality TV Talent Shows
The latest NRS figures for the six months to June 2003 reveal a less than impressive period for the Daily Mirror, which saw readership decline year on year to just below the 5 million mark.Trinity Mirror recently announced a raft of job cuts across the Daily Mirror‘s editorial division and closed its M and Look… Continue reading NRS National Newspaper Round-Up – June 2003
Month on month analysis of the latest ABC circulation figures for July reveals a mixed picture of national newspaper circulation, which rose by 1.2% to just over 26.5 million.July proved to be a positive month for the tabloid market as the so-called summer silly season got into full swing. Richard Desmond’s recently launched Daily Star… Continue reading ABC National Newspaper Round-Up- July 2003
Trinity Mirror has rejected a fresh approach from Candover Investments, the private equity house, for its national newspapers, according to weekend press reports.The Observer claims that Candover, which made an informal offer for the titles late last year, has returned with a new proposal since the appointment of Sly Bailey as Trinity Mirror chief executive.However,… Continue reading Candover Rebuffed In Latest Bid For Trinity Titles
BSkyB’s £1.02 billion deal to broadcast live Premiership football for a further three years could be investigated by the European Commission following concerns it breaches competition laws.The Premier League had structured the deal in accordance with the EC’s desire that the media rights be split into four separate packages to promote competition and encourage competitive… Continue reading BSkyB’s Football Rights Deal Could Face Investigation
Month on month analysis of the latest ABC circulation figures for July reveals a mixed picture of national newspaper circulation, which rose by 1.2%.July proved to be a positive month for the tabloid market as the so-called summer silly season got into full swing. Richard Desmond’s recently launched Daily Star Sunday continued to make its… Continue reading ABC National Newspaper Round-Up- July 2003
The number of mobile phone subscribers in the UK is set to hit 53 million by 2007, reaching 88% of the population, according to forecasts from The Research Room. This will place the UK mobile market as the third largest in western Europe, behind Germany with 67.6 million users and Italy with 54.1 million.Also On… Continue reading MediaTel Insight: 90% Of Brits Will Use A Mobile By 2007
