The Telegraph Group has signed a six-figure deal to promote MG Rover across the Daily and Sunday Telegraph.The campaign will invite Telegraph readers to enter a prize draw in order to win a brand new Rover. Responses will then be collated and followed up with a direct marketing push to encourage readers to test drive… Continue reading Telegraph Revs Up With New Rover Promotion
Business-to-consumer (B2C) ecommerce revenues in Europe are set to surpass $240 billion by 2006, representing a rise of 300% over 2003’s projected $60.7 billion spend, according to eMarketer figures.Also On MediaTel Insight Today…European Mobile Penetration Will Hit 80% Ceiling, Says ForresterMobile phone usage in Europe is likely to hit an 80% penetration saturation point around… Continue reading MediaTel Insight: European B2C Ecommerce To Pass $240bn By 2006
Active Value, the UK fund management service and the largest shareholder in Cordiant Communications, has again increased its stake in the group, this time buying 113.4 million shares. The purchase raises Active Value’s stake in Cordiant to 27.1%, comfortably past the 25% mark at which it has the power to block the proposed takeover of… Continue reading Active Value And Unknown Investor Buy Cordiant Shares
The Government has ended the deadlock over the relaxation of the media ownership regulations and has agreed to accept Lord Puttnam’s plurality test amendment to the Communications Bill. In an attempt to avert a last minute defeat in the House of Lords, which would effectively end three years of policy making, Culture Secretary, Tessa Jowell,… Continue reading Government Ends Media Ownership Deadlock
The Government has agreed to allow ITV licence holders to take full control of ITN following a last minute amendment to the Communications Bill. Ministers have previously been unwilling to lift the current restrictions, which prevent individual shareholders owning more than 40% of the commercial news provider that produces News At Ten and Channel 4… Continue reading ITV Partners Cleared To Take Full Control Of ITN
Ofcom’s chief executive, Stephen Carter, has criticised Lord Puttnam’s recent amendment to the Communications Bill to give the new super-regulator a greater emphasis on protecting the interests of citizens. In his first public speech since his appointment earlier this year (see Carter Set For Chief Executive Role at Ofcom), Carter said the amendment, which was… Continue reading Carter Blasts Risky Amendments To Communications Bill
Radio airtime revenues at the Wireless Group (TWG) rose by 1.4% in the six months to June, despite the fact that last year enjoyed a boost to spend during the World Cup competition. Chief executive Kelvin MacKenzie unveiled the stronger figures at the company’s AGM this morning. He also announced that the group’s flagship national… Continue reading Wireless Group Sees H1 Revenues Rise 1.4%
One of the bidders for the Vivendi Universal Entertainment (VUE) portfolio of businesses is understood to have been eliminated from the auction process, according to a report in today’s Financial Times. The paper says that Universal Partners, the consortium led by US oil billionaire Marvin Davis, has been ruled out by Vivendi, as its offer… Continue reading Vivendi Selects VUE Bidders In Auction
The ASA has dismissed complaints against a national press ad for The Observer Food Monthly magazine, which featured a bottle of diazepam on a spice rack.Complainants objected to the ad, which carried the strapline ‘The Food and Sex Special’, on the grounds that it was offensive to those who have suffered from depression. They also… Continue reading ASA Dismisses Complaints Against Observer Drug Ad
Troubled advertising group Cordiant Communications was seen under pressure once again yesterday, down 9.09%, as WPP increased its grip on the group after buying out its remaining creditor.Profit takers also moved in on ITV merger partners, Carlton and Granada, which were seen down 3.635 and 3.30% respectively.Media investors will today consider reports that a last… Continue reading Sharewatch: Cordiant Falls Ahead Of Take-Over
