Capital Radio’s London-based alternative music station Xfm has extended its deal with Jose Cuervo Gold Tequila, after research revealed the success of the drinks brand’s first sponsorship campaign on the station.Jose Cuervo has been sponsoring Xfm’s dance shows, The Remix, Rinse and Flo Motion, for the past ten months. The sponsorship package was recently put… Continue reading Research Helps Xfm Extend Jose Cuervo Sponsorship Deal
The latest global advertising forecasts from ZenithOptimedia offer a mixed prognosis for the industry with regional variances providing cause for consideration. The media services agency continues to predict full-year growth of 2.9% in current currency and 1.0% in constant currencies.Worldwide ad expenditure for 2002 came in at $315.3 billion, representing an improvement over 2001 of… Continue reading NewsLine Feature: Global Ad Forecasts From ZenithOptimedia
The Government has ended the deadlock over the relaxation of the media ownership regulations and has agreed to accept Lord Puttnam’s plurality test amendment to the Communications Bill.In an attempt to avert a last minute defeat in the House of Lords, which would effectively end three years of policy making, Culture Secretary, Tessa Jowell, has… Continue reading Government Ends Media Ownership Deadlock
Ofcom’s chief executive, Stephen Carter, has criticised Lord Puttnam’s recent amendment to the Communications Bill to give the new super-regulator a greater emphasis on protecting the interests of citizens.In his first public speech since his appointment earlier this year (see Carter Set For Chief Executive Role at Ofcom), Carter said the amendment, which was passed… Continue reading Carter Blasts Risky Amendments To Communications Bill
Digital advertising solutions group, DoubleClick, has secured eBay to use its online advertising technology to optimise its electronic ad inventory.The deal will see DoubleClick provide the ad serving and management technology for eBay’s new keywords service, which enables eBay sellers to reach targeted buyers through bid per click keyword advertising. The online auction site will… Continue reading DoubleClick Signs Ad Management Deal With eBay
The Government has agreed to allow ITV licence holders to take full control of ITN following a last minute amendment to the Communications Bill.Ministers have previously been unwilling to lift the current restrictions, which prevent individual shareholders owning more than 40% of the commercial news provider that produces News At Ten and Channel 4 News.However,… Continue reading ITV Partners Cleared To Take Full Control Of ITN
Radio airtime revenues at the Wireless Group (TWG) rose by 1.4% in the six months to June, despite the fact that last year enjoyed a boost to spend during the World Cup competition.Chief executive Kelvin MacKenzie unveiled the stronger figures at the company’s AGM this morning. He also announced that the group’s flagship national commercial… Continue reading Wireless Group Sees H1 Revenues Rise 1.4%
TalkSPORT has secured the new 11 88 88 directory service for a special promotion across its “No Nonsense” sports breakfast show.The £40,000 promotion deal, which begins later this month, will invite listeners to answer a variety of Formula 1 questions in order to win cash prizes. The competion will feature the new directory service’s strapline,… Continue reading TalkSPORT Secures New Directory Service For Promotion
Dennis Publishing has announced the appointment of Michael Hodges as editor of its flagship men’s lifestyle magazine, Jack, following its recent acquisition of I Feel Good Publishing (see New Acquisition Makes Dennis Feel Good).Hodges was formerly executive editor of Maxim and Maxim Fashion and has written for titles including The Observer and The Sunday Times.His… Continue reading Dennis Publishing Announces New Editor At Jack
The contrasting fortunes of advertising markets on either side of the Atlantic became more apparent in June with bullish mood in the US unmatched in the UK and across Europe. However, economic growth is slow in most major countries and there is little prospect of a boom to rival that of the late nineties. Reflecting… Continue reading INSIGHTanalysis: Media Healthcheck – June 2003
