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The latest global advertising forecasts from ZenithOptimedia offer a mixed prognosis for the industry with regional variances providing cause for consideration. The media services agency continues to predict full-year growth of 2.9% in current currency and 1.0% in constant currencies. Worldwide ad expenditure for 2002 came in at $315.3 billion, representing an improvement over 2001… Continue reading Worldwide Advertising Forecasts From ZenithOptimedia

Until now, Central and Eastern Europe has been considered something of a broadband backwater but DSL is beginning to have an impact and the number of high speed internet connections is expected to double this year. In its recent study, Central and Eastern Europe Broadband Access Services Forecast and Analysis, 2002-2007, IDC examined services in… Continue reading DSL To Drive CEE Broadband Subscriptions

Almost one in six UK internet users spend more than £100 online per month, according to a study from the Royal Bank of Scotland. The survey, carried out by Taylor Nelson Sofres, found that net users spend an average of £86 on web purchases each month. Men spend more than women, averaging £95 per month… Continue reading UK Becoming A Nation Of Internet Shoppers

Week on week analysis of the media sector revealed that WPP remained in focus up 0.42% week on week after strengthening its proposed take-over bid for Cordiant Communications.Late last week the group cleared one of the final hurdles en route to the acquisition of Cordiant Communications by agreeing to buy out the outstanding debt held… Continue reading Sharewatch: Cordiant Bid Pushes WPP Higher

IPC Ignite is to close its monthly Muzik magazine following a drop in circulation and a decline in the popularity of dance music in the charts.The publishing company claims that falling advertising and copy sale revenues at the title, in conjunction with the decline of this section of the music market have meant that the… Continue reading IPC Ignite Pulls The Plug On Muzik Magazine

Guardian Media Group has appointed Michael Holt as sponsorship and promotions manager at Jazz FM London.The appointment marks a return to radio for Holt, whose most recent role was commercial manager at production company UMTV. Prior to this he spent three years as acting head of sponsorship at Virgin Radio and four years at below… Continue reading Jazz FM London Appoints New S&P Manager

The National Magazine Company has announced plans to close Your Home magazine in a move that will see the publisher increase its focus on its House Beautiful title.The decision to fold Your Home follows a 24.5% year on year decline in circulation for the title in the latest ABC results for the six months to… Continue reading Natmags Closes Your Home After Circulation Slump

Freeserve is warning against the unilateral adoption of larger online advertising formats and has released a study showing that users want more control and less interruption when using the internet.The Re:Connect research project reveals that consumers already perceive the internet to be more overloaded with advertising than it actually is and suggests that if online… Continue reading Freeserve Warns Against Larger Online Ads

Granada shareholders are growing increasingly unhappy over the terms of the proposed £2.6 billion merger with Carlton Communications and are concerned about whether they are getting a fair deal.According to a report in The Independent On Sunday, institutional investors met with Granada executives recently to discuss whether the deal, which would save the merged group… Continue reading Granada Shareholders Uneasy Over ITV Merger Deal

Flytxt has been appointed by Electronic Arts to launch two separate mobile marketing campaigns to promote its new Vendetta and Sims Superstar video games, which launch later this month.The campaign to promote the Sims Superstar game will be supported by an advertorial campaign in Smash Hits magazine, which will encourage readers to enter their mobile… Continue reading Flytxt Secures Electronic Arts For SMS Promotion