The global customer relationship management market is expected to total almost $18 billion by 2006, according to a new report by the Aberdeen Group. However, despite modest growth, various innovations are set to bring about a sea change in the way companies acquire and pay for CRM solutions.Also On MediaTel Insight Today…Bailey Seeks To Cut… Continue reading MediaTel Insight: CRM Spending To Grow 30% By 2006
The prospect of a merger between ITV partners Carlton and Granada has been thrown into turmoil by reports that regulators have rejected the groups’ key proposals to save the deal. According to the Observer, the Competition Commission have thrown out two plans which would have enabled the companies to keep at least one advertising sales… Continue reading ITV Merger In Jeopardy As Remedies Are Rejected
Sly Bailey, chief executive of Trinity Mirror, has apparently ruled out the demerger of the company’s national and regional newspapers but is expected to announce shortly a thorough cost-cutting programme. According to a report in the Mail on Sunday, Bailey, who has carried out a strategic review, is planning to slash overheads and cut between… Continue reading Bailey Seeks To Cut Costs At Trinity Mirror
In a widely anticipated move, Cordiant Communications has agreed the sale of its City PR firm Financial Dynamics International in a deal worth £26 million. The transaction represents the final stage of Cordiant’s disposal programme intended to cut debt. The group has already concluded deals to sell its Australian assets (see Cordiant Completes Sale Of… Continue reading Cordiant Sells PR Subsidiary For £26 Million
The battle for control of Cordiant Communications has taken a bizarre new twist after it was revealed that a Syrian billionairess is the independent investor who recently purchased a 2% stake in the troubled advertising group (see Active Value And Unknown Investor Buy Cordiant Shares). Nahed Ojjeh is better known as a patron in the… Continue reading Endgame No Clearer As Chess Fan Makes Move On Cordiant
John Malone’s Liberty Media has agreed to pay $7.9 million for full control of the shopping channel QVC raising doubts about the company’s ability to make a competitive bid for the US entertainment assets of Vivendi Universal. Earlier this year Liberty, which already has a 42% stake in QVC, triggered a clause in its deal… Continue reading Liberty Buys Partner’s Stake In QVC
The ASA has stepped up its fight against spam with the launch of a new set of guidelines designed to help consumers reduce the amount of unsolicited commercial emails they receive.The guidelines have been issued in response to the growing problem of spam, which now accounts for around 40% of global messaging traffic, according to… Continue reading ASA Launches New Initiative To Help Can Spam
SMG was the media sector’s big mover yesterday, down 11.76% on reports that ABN Amro is to remove the stock from its buy list. Traders believe that ABN has lowered its full year estimates based on a weak advertising outlook.Last week SMG benefited from the news that Chris Evans has lost his multimillion pound claim… Continue reading Sharewatch: SMG Falls On Downgrade Rumours
BBC Worldwide has unveiled plans to expand its magazine portfolio in the autumn with the launch of a new food and cookery title, codenamed Project Olive.The title is thought to be one of a number of new launches from BBC Magazines over the coming year and is part of a move to extend the publisher’s… Continue reading BBC Poised To Launch New Cookery Magazine
Sky Digital has secured Nivea as the first brand to use its new interactive TV advertising format designed to provide a more effective dialogue with consumers.The ‘impulse response’ campaign, negotiated by Carat, will give viewers the chance to request samples of the new Satin Sheen body moisturiser by pressing the red button on their remote… Continue reading Sky Secures Nivea To Use New Interactive Ad Format
