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Advertising agencies have done little to help brand owners market their products on a global scale, according to Paul Jackson, managing partner of branding consultancy, Silverfin.Delivering a speech prepared by Globalbrander’s John Murray at ISBA’s Annual Advertising Conference yesterday, Jackson criticised agencies for their reluctance to deliver workable cross-media communications strategies capable of delivering brands… Continue reading Advertising Agencies Hamper Brand Globalisation

A consortium of some of the UK’s largest media organisations has today unveiled the first media neutral planning tool for advertisers.The tool is designed to allow agencies and clients to compare their products with the 170 key media brands outlined in the latest report from the mediaDNA group, which comprises BSkyB, Capital Radio, IPC, News… Continue reading MediaDNA Unveils First Media Neutral Planning Tool

Minister of State for E-Commerce and Competitiveness, Stephen Timms, has hinted that the Government is unwilling to reconsider its plans to allow foreign ownership of UK media assets, despite the threat of significant opposition in the House of Lords.Earlier this week, head of the Joint Scrutiny Committee on the Communications Bill, Lord Puttnam, warned the… Continue reading Government Unwilling To Budge On Foreign Ownership

Hachette Filipacchi and its UK managing director, Vivien Cotterill, have parted ways in a move which has surprised the industry and given former Emap chief executive, Kevin Hand, greater control over the magazine publisher.A spokeswoman for Hachette today confirmed: “Kevin is taking much closer day to day control of Hachette Filipacchi. The managing director’s position… Continue reading Hachette Parts Ways With Managing Director

Justin Sampson, managing director of the Radio Advertising Bureau (RAB), has called on advertisers to consider the potential for a single, joint audience measurement system for radio, TV and other media.Speaking at ISBA’s Annual Advertising Conference yesterday, Sampson emphasised that a consumer focussed, single source measurement system for a range of media would provide more… Continue reading RAB Calls For Single Audience Measurement System

Channel 4 has secured Nescafé as the sponsor of a new show exploring young people’s experiences of homelessness.Turning It Around, which has been produced in association with Shelter, begins this Sunday and will feature first-hand accounts of the problems of homelessness. The programme, which will be presented by Hollyoaks actor, Jamie Luke, aims to raise… Continue reading Channel 4 Secures Nescafé For Sponsorship Deal

Over 100 million young people aged between 5 and 24 will own a mobile phone by the end of 2003, according to a new study from the Wireless World Forum (W2F).Also On MediaTel Insight Today…German Publisher Abandons Bid For KirchThe race for the assets of stricken media group Kirch appears to have come to a… Continue reading MediaTel Insight: Young To Drive Mobile Revenues

The amount of new business activity picked-up during 2002 with account moves increasing by 7% year on year, according to the latest research from the AAR and MediaTel’s NewBizMoves database.According to the report, UK agencies recorded 767 account moves last year, compared with just 716 in 2001. National revenues increased by a more significant 14%… Continue reading AAR Report Reflects Upturn In New Business

Irish mobile and internet penetration increased during the fourth quarter of 2002, according to the country’s Commission for Communications Regulation (Comreg). Some 79% of the the Irish population now have a mobile phone, a 2% increase on Q3 (see Irish Telecoms Industry In Good Heart) and subscribers send an average of 72 text messages every… Continue reading Mobile And Internet Growth Recorded In Ireland

Over 100 million young people aged between 5 and 24 will own a mobile phone by the end of 2003, according to a new study from the Wireless World Forum (W2F). mobileYouth 2003 examined ownership in twenty prominent markets and it is estimated that 104 million or 44% of 5-24 year olds will have a… Continue reading Young To Drive Mobile Revenues, Says W2F