The Online Publishers Association has announced the formation of a European branch that will include ten of the continent’s leading web content providers.Online Publishers Association Europe aims to follow the mantra of its US counterpart and “promote the internet as an effective advertising medium for marketers and a sustainable media business for publishers.”Founder members include… Continue reading OPA Europe To Represent Leading Internet Publishers
Over-50s in the UK spend £240 billion a year and account for 40% of total consumer expenditure. However, they are poorly served by advertisers who dedicate 95% of their spend to targeting under-35s, according to research from Help The Aged.According to the study, which draws on research from the BBC, WARC, Saga and the IPA,… Continue reading Advertisers Fail Older People
BBC Magazines has announced plans to introduce a new magazine for young girls into the already crowded youth market.The new magazine, popgirl, is set to launch at the beginning of April. It will cost £1.50 and consist of 32-pages of pop trivia, fashion and gossip for 6 to 10 year old girls.Associate publisher, Jonathan Gifford,… Continue reading Pop Goes A New Title From BBC Magazines
The Chartered Institute Of Marketing (CIM) is urging companies of all shapes and sizes to invest in brand development in order to sustain business performance during tough times.According to Laurie Young, a Trustee of CIM and marketing partner at PriceWaterhouse Coopers brand management is a powerful performance driver in the face of falling consumer confidence.… Continue reading CIM Urges Brand Investment In Times Of Crisis
The Telegraph Magazine is producing its first fashion supplement of the year, which will be supported by advertisements across national and regional radio stations.Michele Lavery, editor of Telegraph Magazine, commented: “The Telegraph Magazine fashion supplement gives the reader the best of each season’s key looks, must have buys and high street scoops.”The 64-page, full-colour supplement… Continue reading Telegraph Magazine Launches First Fashion Supplement
Until now the reality has failed to live up to the hype but there are emerging signs that consumers are taking to PVR technology leading to increased anxiety in the advertising fraternity.Western European Cable And Satellite Subscriber FiguresGermany has maintained its towering lead over all other countries in the region with practically twice as many… Continue reading MediaTel Insight: PVR Uptake Gives Ad Industry Food For Thought
The number of search engine referrals has increased worldwide reflecting the continued importance of the method to advertisers, according to new research from web analysts, WebSide Story.The research shows that as of early March 2003, search sites accounted for 13.4% of global referrals, up from 7.1% in 2002. The UK has one of the highest… Continue reading Research Reflects Growing Power Of Search
The advertising industry and rival commercial broadcasters have welcomed the Government’s decision to refer the proposed merger of broadcasting giants, Carlton and Granada, to the Competition Commission (see ITV Merger Referred To Competition Commission). ISBA, the voice of British Advertisers, claims that a merger of the broadcasters, which could lead to the unification of their… Continue reading Ad Industry Welcomes Scrutiny Of Planned ITV Merger
The French advertising firm Publicis has reported a 2.6% fall in net profit for 2002 but full year figures were above many analysts’ forecasts. The acquisition of US advertising group Bcom3 helped to increase operating profit by 25% to €429 million (see Publicis Revenues Jump 20% In 2002, Buoyed By Bcom3) while net before goodwill… Continue reading US Venture Pushes Up Profits At Publicis
VNU, the multinational marketing and media research firm, has today reported a rise in 2002 earnings but refused to speculate on what the year ahead may hold because of economic and political concerns. The Dutch-based company announced that earnings per share rose by 6% to €1.82 from €1.73 in 2001. VNU had already raised its… Continue reading Change In Strategy Brings Rewards At VNU
