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The consensus of a number of recent key advertising forecasts puts 2002 global growth at -0.5%, rising to 2.8% in 2003. These figures are compiled from an average of the most recent forecasts from Lehman Brothers, Zenith Optimedia, Aegis and Merrill Lynch. The consensus for European growth is -2.5% this year and 2.4% in 2003.… Continue reading Insight Analysis: Global And Regional Advertising Forecasts Comparisons

The cost of high-speed internet access is prohibitive and a big turn-off for a majority of users in the US, claims a new report from the Office of Technology Policy (OTP). Although the service is now available in most parts of the country, only one in ten of those with internet access uses a broadband… Continue reading Broadband Too Expensive In The US, Says Report

Seven in ten mobile phone users find text message advertising too intrusive, according to a new survey from BMRB. The research showed that 36% of mobile phone users remembered receiving an SMS ad from their mobile phone operator in the preceding four weeks. Of these, around 13% claimed to have received text message ads that… Continue reading Most Mobile Phone Users Find SMS Ads Intrusive, Says Report

At a time when investor confidence in the high-tech sector would appear to be at an all time low, the wireless LAN (WLAN) industry is bucking the trend and worldwide shipments are set to increase by 73% this year, according to a new report from Gartner Dataquest. The technology research group calculates that revenue from… Continue reading Gartner Predicts Bright Future for WLAN Dealers

Media Stocks were under pressure on Monday, after a turbulent day of heavy trading brought the FTSE 100 to its knees, closing at a six-year low.Speculation surrounded whether yesterday’s “black Monday” was market capitulation, but some traders speculate shares are yet to bottom out, forecasting further profit warnings from both sides of the Atlantic as… Continue reading Sharewatch

It’s certainly no secret that the ongoing advertising downturn is forcing brand owners to experiment with less traditional types of media, and much has been written about the growth of niche markets at the expense of the fragmenting TV industry. However, until now, the increasing popularity of one fledgling sector – supermarket media – has… Continue reading Feature: It Pays To Shop Around

Last week the BBC finally got the go-ahead to launch its new digital youth-entertainment channel, BBC3. The commercial sector has welcomed the stringent conditions that will be imposed on the channel and is calling for them to be enforced by proposed single communications regulator, Ofcom. Ian Twinn, ISBA’s director of public affairs, explains…It was no… Continue reading NewsLine Column: Ofcom’s Role In Limiting The Damage Of BBC3

The ITC has released its cable TV statistics for the second quarter of 2002, showing that the total number of cable TV subscriptions has fallen by 5.5% year on year to 3.44 million, down from 3.64 million in the same period the previous year.During the first quarter of 2002, 74,000 consumers cancelled subscriptions to cable… Continue reading ITC Cable Statistics Show Continued Decline

Premium brands should invest more in advertising during a recession rather than cut their marketing budgets, according to new research carried out for the Economics Committee of the Advertising Association.The ‘True Cost of Cutting Adspend’ study, which looks at leading grocery brands in three recessions during 1970 and 2001, shows that the most successful brands… Continue reading Top Brands Should Up Ad-Spend To Counteract Recession

Strong consumer magazine sales at Emap have helped offset weaker trading in the radio market in the last six months, the group reported in a trading statement this morning. This is in line with earlier indications reported on MediaTelINSIGHT.Total revenues at Emap will rise by 5% in the six months to 30 September (2% on… Continue reading Emap Remains Resilient in Tough Markets