The Sunday Times is to become the official newspaper of England Rugby after securing a three-year joint sponsorship deal with the Rugby Football Union.The deal will give the Sunday Times exclusive sponsorship rights across the Zurich Premiership and England international matches throughout the season. It will include advertising rights to match programs and perimeter banners… Continue reading Sunday Times To Sponsor England Rugby
Emap is spearheading the launch of its new women’s title, Closer, (see Emap Gets Closer To Women’s Market With New Launch), by giving away over 1 million free copies of the magazine via door drops and promotions at key outdoor locations.Distribution will be organised around the four major TV regions: Carlton, Central, Granada and Yorkshire.… Continue reading Emap Promotes Closer With Give-Away
Justin Sampson, managing director of the RAB, has sent a letter to advertisers and agencies defending RAJAR’s diary system of audience measurement against recent attacks made by Wireless Group chairman and chief executive, Kelvin MacKenzie (see MacKenzie Renews Criticism Of RAJAR’s Diary System).In the letter, Sampson concedes that there are “potentially valuable” aspects to the… Continue reading RAB Defends RAJAR’s Diary System Against Criticism
JCDecaux, Europe’s largest outdoor advertising contractor, has announced half-year results showing an 8.4% rise in net profits.Net earnings group share, before goodwill and exceptional items totalled E44.1 million, an increase from E40.7 million in the first six months of 2001. EBITDA (earnings before interest, tax depreciation and amortization) was maintained at E200.2 million compared with… Continue reading JCDecaux Bullish After H1 Profits Announcement
A Veronis Suhler Stevenson (VSS) report has painted a very bleak picture of recent times in the US communications industry, according to an article on MediaPost. Veronis’ Communications Industry Report shows that the number of publicly-held media companies in the US has plunged by 37% over the past two years. At the companies that remain,… Continue reading Veronis Suhler Report Reflects Battered US Media Industry
Nearly 50% of all US Internet users have a TV in the same room as their PC and many consume both media simultaneously, according to a new study from comScore Media Metrix. The research found that 45.1 million Americans, 48% of the adult population, watch television and have a TV and a PC in the… Continue reading Half Of US Internet Users Watch TV While Surfing, Says comScore
The number of mobile phone subscribers in the US will increase by 50% to 200 million by the end of 2006, according to a new report from The Yankee Group. The technology research group forecasts that mobile phones are set to dominate personal calling and supersede landlines in the public conciousness. “Wireline replacement is a… Continue reading Mobile Phones To Reshape US Telecoms Landscape, Says Report
Loss of unsuccessful companies and continued consolidation are to be key characteristics of the European pay-television sector, according to forecasts by analysts at Merrill Lynch. With the exception of BSkyB in the UK, early entrants to the European pay-TV sector have generally seen their market share erode over the last few years, as new competitors… Continue reading European Pay-TV Sector Faces Further Failures And Consolidation
Advertisers are likely to be wary of increasing their spend going into an uncertain 2003, according to Merrill Lynch media analyst Neil Blackley. This will probably result in the recovery next year being ‘somewhat muted’, he said in a media investment report. The report says that advertisers are unlikely to increase their spend next year… Continue reading Advertising Outlook And Background From Merrill Lynch
Many clients and agencies in the US are anticipating a rise in ad spending during 2003, according to the latest Advertising Confidence Survey from Jack Myers Report. Myers questioned 225 media and advertising executives on spending levels in 29 separate categories and found that individuals had the most faith in cable television. Over half of… Continue reading US Advertisers Vow To Increase Spending
