The popularity of direct mail remains unaffected by the growth of email and web-based marketing, according to a major survey carried out by the Direct Mail Information Service (DMIS).The study, which examined 100 of the UK’s top advertisers, shows that just 7% of companies say they have replaced direct mail with web-based marketing. 61% of… Continue reading Direct Mail Remains Unaffected By Web-Based Marketing
The number of internet connections in the UK increased by 16.5% from July 2001 to July 2002, according to the latest survey of ISPs from the Office Of National Statistics.The study also revealed that the proportion of web users with permanent connections continues to rise as broadband technology becomes more accessible and ad campaigns hit… Continue reading More Brits Switching To Broadband
The US is showing signs of an advertising recovery, with the worst now past, whilst the picture in Europe remains very mixed, according to a new Global Media Outlook report from Lehman Brothers. The investment bank notes that advertising is the single most important factor in the global media sector’s recovery. It is forecasting a… Continue reading Lehman Brothers Predicts Positive Global Ad Growth In 2002
Nearly 6% of Europeans now have access to broadband services, up from 4% six months ago, according to a new survey from Forrester Research. This increase is partly due to the proliferation of high-speed services in the UK (see More Brits Switching To Broadband) where more than two million customers have now signed up. However,… Continue reading Broadband Catching On In Europe, Says Forrester
A new survey from Ovum for the telecoms regulator, ODTR has revealed that 61% of Irish people own a PC and 49% have access to the internet. Of home internet users, 60% said they used dial-up modems, while 39% had used ISDN connections. 45% of those online had made a purchase over the internet from… Continue reading Ireland Set To Attain 50% Internet Penetration
Approximately 56% of internet users in Europe will be shopping online by 2007, according to a new report from Jupiter Research. By the end of 2001, 36 million European consumers had shopped online, equivalent to 30% of the continent’s internet population and 9% of the total population. By 2007, the total online population is expected… Continue reading European Online Consumer Spending To Total E80 Billion By 2007
The advertising market could be just as tough next year as it has been in 2002, Alain de Pouzilhac, chairman of French advertising network Havas, told a news conference this morning. Announcing the group’s first half results (see Havas Sees A Deteriorating First Half), de Pouzilhac said that the market actually deteriorated between the first… Continue reading 2003 Could Be As Tough As 2002, Says Havas Chairman
The number of internet connections in the UK increased by 16.5% from July 2001 to July 2002, according to the latest survey of ISPs from the Office Of National Statistics. The study also revealed that the proportion of web users with permanent connections continues to rise as broadband technology becomes more accessible and ad campaigns… Continue reading More Brits Switching To Broadband
The US broadband subscriber market will grow 361% by the end of 2007, according to a new study from The Yankee Group. The research firm found that cable modem is the leading broadband technology among American customers and businesses with 58% of the market. DSL comes in second with one-third of all lines while satellite… Continue reading US Broadband Subscriptions Set To Multiply, Says Yankee Group
US politicians have unveiled a bill which proposes switching off the country’s analogue television signal by the end of 2006, removing the current minimum penetration requirement of 85%. The bill has been put forward by the House Energy and Commerce Committee chairman and Republican representative, Billy Tauzin. “It is intended to illicit discussion on what… Continue reading US Politicians Push For 2006 Analogue TV Switch-Off
