70% of mobile phone users find text message advertising too intrusive, according to a new survey from BMRB.The latest round of ‘bytesize’ research shows that 36% of mobile phone users remember receiving an SMS ad from their mobile phone operator in the preceding four weeks. Of these, around 13% claim to have received text message… Continue reading 70% of Mobile Phone Users Find SMS Ads Intrusive
Sky is to re-launch its monthly magazine for Sky digital customers, re-naming the title Sky The Magazine.The re-vamped title, which is published by John Brown Citrus, will launch at the end of this month. The magazine aims to compete with newsstand titles and will contain more features and editorial. It will also feature comprehensive television… Continue reading Sky Relaunches Customer Magazine
Chief executive of Trinity Mirror, Philip Graf, has announced his decision to leave the company next summer.Graf was appointed chief executive of Trinity Mirror in September 1999 and has been influential in reorganising and developing the company following the merger of Trinity plc and Mirror Group plc.Commenting on his decision, Graf said: “After ten years… Continue reading Graf To Step Down As Chief Executive Of Trinity Mirror
Cinema admissions for August 2002 totalled 15.9 million, down 2.2 million on the same period the previous year, according to the latest figures from the Cinema Advertising Association (CAA).Despite this seasonal dip, August was a summer of sequels and the January to August 2002 period was up 16% year-on-year. Men In Black 2 took £4.8m… Continue reading August Cinema Admissions Out In The Cold
Dawn Airey is to leave Channel Five at the end of this week and will not serve the year’s notice specified in her contract.Her swift departure could be seen as inevitable given the conflict of interest between Channel Five and Sky, and some are speculating that the amicable nature of the split suggests the channel’s… Continue reading Airey To Leave Channel Five Sooner Than Expected
Dawn Airey, the subject of the most high profile UK media transfer this year (see Airey Leaves Channel 5 Top Post For BSkyB), is to leave Channel 5 at the end of the week as speculation grows that a tie-up with Rupert Murdoch’s BSkyB is set to become a reality. Airey was on a year’s… Continue reading C5 Future Up In The Air As RTL Hints At Deal
Strong consumer magazine sales at EMAP have helped offset weaker trading in the radio market in the last six months, the group reported in a trading statement this morning. This is in line with earlier indications reported on MediaTelINSIGHT (see EMAP And Capital Update On Trading, Merger Mooted). Total revenues at EMAP will rise by… Continue reading EMAP Remains Resilient In Tough Markets
Chief executive of Trinity Mirror, Philip Graf, has announced his decision to leave the company next summer. Graf was appointed chief executive of Trinity Mirror in September 1999 and has been influential in reorganising and developing the company following the merger of Trinity and Mirror Group. The company’s board has appointed a subcommittee, chaired by… Continue reading Chief Executive Steps Down At Trinity Mirror
Media communications and market research network, Aegis Group, has acquired INNER Strategic Research, a Madrid-based independent market research agency. Aegis has been looking to expand Synovate, its market research network, and will pay an initial £3 million in cash for the Spanish firm. A deferred sum is payable over the next three years dependent on… Continue reading Aegis Acquires Spanish Market Research Group
Dawn Airey has announced that she is stepping down as chief executive of Channel 5 to join BSkyB as managing director of its Sky Networks division. It had been widely expected that Airey would become ITV’s new director of channels following news of David Liddiment’s departure from the network. However, it has been confirmed that… Continue reading Airey Leaves Channel 5 Top Post For BSkyB
