Analysis of July’s TV revenue figure for the UK’s main terrestrial channels reveals an overall decline of 3.4% year on year. All channels experienced a decline in total revenues, with the exception of Channel 5, which experienced a 13.5% increase adding weight to the argument it is to develop into a major player in the… Continue reading TV Market Round-Up July 2002 (Subscribers)
Analysis of July’s TV revenue figures for the UK’s main terrestrial channels reveal an overall decline of 3.4% year on year. All channels saw revenues fall, with the exception of Channel 5, which experienced a 13.5% increase adding weight to the argument it is to develop into a major player in the television market after… Continue reading TV Market Round-Up – July 2002
The US and UK advertising industries are to show the lowest year on year decline of the top seven global markets in 2002, at -0.1% and -1.2% respectively, according to the latest growth forecasts from Zenith Optimedia. The year on year growth figures are compiled from the gross revenue forecasts from Zenith, analysed in more… Continue reading Top Seven Ad Market Growth Forecasts To 2004, From Zenith Optimedia
A recovery in global advertising markets is not yet that evident, despite ‘patchy’ demand in the US, according to the latest forecasts from Zenith Optimedia. An analysis of the world’s seven largest markets, which comprise 73% of the total global expenditure, shows that any significant growth is not likely until 2004 in constant currencies, rather… Continue reading Zenith Warns Of No Real Recovery Until 2004 In Global Ad Forecasts
UK advertising expenditure increased by 1.1% year on year during the second quarter of 2002 to £3.4 billion, according to the latest figures from the Advertising Association‘s Quarterly Survey of Advertising Expenditure. However, the positive growth does not hold up after the figures have been adjusted for inflation to show costant currencies; on this basis… Continue reading UK Ad Decline Stabilises In Second Quarter
Global media agency network, Aegis Group, has upgraded slightly its US and Asia forecast and has reduced the figures for the European market for 2002. Announcing its first half results this morning (see Aegis Sees No Improvement In Europe, Results In Line), Aegis said that the strong upfront markets in the US have pointed toward… Continue reading Aegis Upgrades US & Asia Ad Forecasts, Downgrades Europe
Total US magazine advertising revenue increased 2.7% year on year in August, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for August was 14,498, down 5.8% from last year. In the year-to-date, revenue reach $9.9 billion, flat on the previous year, and ad… Continue reading US Magazines Ad Revenue Rises, Volumes Dip In August
Media stocks were seen under pressure on Monday, as fears of further terrorist attacks, marking September 11th are seen dominating still fragile markets and the ever-present worry of a US-led military strike against Iraq weigh heavily.SMG is seen in focus on news it is to put three of Scotland’s biggest selling newspapers up for sale,… Continue reading Sharewatch
Search targeted marketing company BTLookSmart has expanded its global management team with the appointment of Paul Eisentein-Levett to the newly created position of vice president of product development.Eisenstein-Levett, who joins from digital music solution provider Vitaminic, where he was vice president of product development and marketing, will manage all aspects of BTLookSmart’s product portfolio. He… Continue reading BTLookSmart Boosts Global Management Team
Global media agency network, Aegis Group, has upgraded slightly its US and Asia forecast and has reduced the figures for the European market for 2002.Announcing its first half results this morning, Aegis said that the strong upfront markets in the US have pointed toward the beginnings of a strengthening media sector there, whilst Europe, which… Continue reading Aegis Downgrades European Ad Forecasts
