Channel 4 has unveiled an innovative marketing campaign to support the launch of its new arts show.The campaign centers around the creation of the world’s largest limited edition piece of contemporary art. Members of the art collective, Foundation 33, will sign and individually number 1 million postcards, containing transmission details for the new show. Once… Continue reading Channel 4 Launches New Arts Show
Nearly 46 million people in the US went online from work in August 2002, the highest figure yet recorded by Nielsen//NetRatings since it began measuring the at-work audience. Net usage at work rose 17% year-on-year compared to home usage which was up by just 4% in the same period. Men account for 55% of all… Continue reading US Workplace Web Usage Hits New Peak
New research conducted by the Mobile Data Association (MDA) has found that more and more businesses are using SMS to communicate with their customers. The report, due to be published this month, also highlights the importance of using SMS as a marketing tool and predicts that the trend will be accelerated by the growth of… Continue reading MDA Predicts Growth In Text Marketing
A new survey from In-Stat/MDR indicates that business broadband usage is likely to grow in the next few years. However, these findings are tempered by claims that the technology will largely be confined to non-essential applications in small remote branch offices or for home workers. The research found that over a fifth of large US… Continue reading US Firms Reluctant To Commit To Broadband
The viability of paid-for content will be the focus of this year’s World Electronic Publishing Conference to be held in Barcelona next month. “Beyond The Printed Word” is organised by the publishing technology association IFRA, the World Association of Newspapers (WAN) and the magazine publishers association FIPP. The conference, which will take place on 17… Continue reading Publishers Step Up Search For Online Profits
European consumer spending on interactive TV applications and services will more than double in the next six years, according to a new study by Strategy Analytics. The research firm calculates that 16 million Europeans are active users of enhanced TV applications and predicts that spending in this sector will total $92 million in 2002. This… Continue reading European iTV Revenues Set To Escalate
Media Stocks saw little movement in Wednesday’s subdued session as the city paid it’s respects to colleagues lost on September 11th.Most traders were reluctant to engage in any aggressive trading activities on such a poignant day. Five thousand brokers and underwriters attended a service at Lloyds of London.On the corporate newsfront the Barclay Brothers, owners… Continue reading Sharewatch
Emap is to increase the take-up of SMS services across its entire media portfolio with the creation of a new role of mobile business director.Former business director of youth, Gillian Kennedy, has been appointed to the role, which will involve working across Emap’s radio, magazine, TV, online and mobile data-bases to create bespoke interactive cross-media… Continue reading Emap To Boost Wireless Up-Take Across Media Portfolio
The London Underground has launched a new magazine, called Tube, which will be distributed by mail to over 300,000 monthly and season ticket holders.The magazine, published by John Brown Citrus, will be A5-sized and its 32 pages will contain a combination of features and advertising.Sian Phillips, editor of the new title, told Newsline: “The magazine… Continue reading London Underground Launches Tube Magazine
Emap’s London-based Kiss 100 FM is launching a £1 million cross-media campaign to promote the Bam Bam Breakfast Show.The six-month campaign, which has been designed by Mother, launches later this month across Channel 4, Channel 5 and Emap’s portfolio of digital channels. The main TV push will be supported by a poster campaign comprising 6-sheet… Continue reading Kiss Beats The Rat Race With Six-Figure Campaign
